On-line Occasion: Watch: How Apple shot the Scary Quick occasion on iPhone and edited on Mac

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On-line Occasion: Watch: How Apple shot the Scary Quick occasion on iPhone and edited on Mac



Apple lately held an on-line occasion — Scary Quick — at Apple Park in Cupertino. Because it wasn’t an in-person affair, it was pre-recorded and shot earlier. What’s fascinating is that the whole video was shot utilizing the iPhone 15 Professional Max. Apple shared the behind-the-scenes footageof the way it was shot. All the presenters, areas, and even drone footage was captured on iPhone by a group of filmmakers.The group filmed the keynote with a number of iPhone 15 Professional Max units and likewise used Blackmagic Digital camera, an iOS-exclusive app, and Beastgrip equipment.
You possibly can watch the behind-the-scenes right here:

What the crew needed to say

Director, Brian Oakes mentioned that they have been in a position to get advanced photographs with iPhone 15 Professional Max.” “It’s wonderful to see that the standard from a tool that’s so small and so transportable can rival a big $20,000 digital camera.” He additionally mentioned that “there’s cranes, there’s dollies, there’s all of the toys that you really want as a filmmaker, and everyone’s transferring and has their job to do, and it’s only a very thrilling and full of life atmosphere.”
The video was edited on a Mac and editor, Elizabeth Orson, mentioned that “for our colourists and VFX artists that we work with, I believe having the ability to have that ProRes Log footage permits them much more alternative to have the ability to actually dial issues in in a means they could not have earlier than.” She additionally feels that the iPhone opens it as much as up and coming filmmakers, people who find themselves simply getting began, “but it surely’s additionally tremendous professional sufficient {that a} skilled filmmaker on a set, on a film set or a TV present may use it and will make one thing stunning. And folks would not even notice that it was shot on a telephone.”
Adam Watson, VFX, mentioned that it was extraordinarily seamless to work with footage shot on an iPhone because it was “acquainted to how we’d usually work in an expert visible results pipeline, to the purpose the place there’s been occasions once we’ve all forgotten it’s truly shot on iPhone.”