NEW DELHI: Nation’s main retailer Reliance Retail has plans to take its Swadesh retailer, retailing conventional Indian artwork and craft, to the US and Europe. Reliance Retail on Wednesday opened its first standalone retailer of Swadesh at Hyderabad, which was inaugurated by Nita Ambani, founder and chairperson of Reliance Basis.
Unfold over 20,000 sq. ft, Swadesh retailer would have over 400 merchandise of handmade textiles, handicrafts, agricultural merchandise which can be listed with geographical indications.
It has facilitated the sourcing of 100 per cent genuine crafted merchandise, immediately from artisan communities having signed an settlement with the Ministry of Textiles.
“Swadesh is an ode to India’s conventional arts and artisans. It is our humble initiative to protect and promote our nation’s age-old arts and crafts. Swadesh highlights the spirit of ‘Make in India’ and affords respect and sustenance to our expert craftsmen and craftswomen,” mentioned Nita Ambani.
Swadesh merchandise are the pleasure of our nation, she added.
“… by way of Swadesh we hope to provide them the worldwide recognition that they richly deserve,” mentioned Ambani including, “that’s the reason we’re excited to increase Swadesh not simply throughout India, however internationally, too, within the US and Europe.”
Swadesh is born out of Reliance Basis’s long-standing dedication to advertise conventional artists and artisans and imaginative and prescient of making a platform to showcase their expertise and talent to a wider viewers.
It goals to revolutionise the way in which India’s age-old arts and crafts are perceived globally, mentioned an announcement from Reliance.
Swadesh shops will retail handicrafts and artwork objects, furnishings, masks, toys and puppets, jewellery, homeware for eating and kitchen, work and wall murals, attire and equipment similar to shawls, materials, stoles and sarees, dwelling linen, wellness merchandise and far more.
Reliance Basis is the philanthropic arm of Reliance Industries Ltd.
Reliance Retail is a subsidiary of Reliance Retail Ventures Restricted (RRVL), the holding firm of all of the retail firms below the RIL (Reliance Industries Restricted) group.
RRVL had reported a consolidated turnover of Rs 2.6 lakh crore within the 12 months ended March 2023.
Unfold over 20,000 sq. ft, Swadesh retailer would have over 400 merchandise of handmade textiles, handicrafts, agricultural merchandise which can be listed with geographical indications.
It has facilitated the sourcing of 100 per cent genuine crafted merchandise, immediately from artisan communities having signed an settlement with the Ministry of Textiles.
“Swadesh is an ode to India’s conventional arts and artisans. It is our humble initiative to protect and promote our nation’s age-old arts and crafts. Swadesh highlights the spirit of ‘Make in India’ and affords respect and sustenance to our expert craftsmen and craftswomen,” mentioned Nita Ambani.
Swadesh merchandise are the pleasure of our nation, she added.
“… by way of Swadesh we hope to provide them the worldwide recognition that they richly deserve,” mentioned Ambani including, “that’s the reason we’re excited to increase Swadesh not simply throughout India, however internationally, too, within the US and Europe.”
Swadesh is born out of Reliance Basis’s long-standing dedication to advertise conventional artists and artisans and imaginative and prescient of making a platform to showcase their expertise and talent to a wider viewers.
It goals to revolutionise the way in which India’s age-old arts and crafts are perceived globally, mentioned an announcement from Reliance.
Swadesh shops will retail handicrafts and artwork objects, furnishings, masks, toys and puppets, jewellery, homeware for eating and kitchen, work and wall murals, attire and equipment similar to shawls, materials, stoles and sarees, dwelling linen, wellness merchandise and far more.
Reliance Basis is the philanthropic arm of Reliance Industries Ltd.
Reliance Retail is a subsidiary of Reliance Retail Ventures Restricted (RRVL), the holding firm of all of the retail firms below the RIL (Reliance Industries Restricted) group.
RRVL had reported a consolidated turnover of Rs 2.6 lakh crore within the 12 months ended March 2023.
