How totally different manufacturers carried out in Q3 2023
Apple led the India pill market in Q3 2023 with a 26% market share. The South Korean tech large Samsung took the second place with 21% and Lenovo took the third place with 20% market share. With a 20% enhance, Apple additionally skilled the strongest YoY development among the many prime three gamers.
Samsung secured the second spot with the assistance of its key fashions, together with the Tab A8 (Wi-Fi + 4G) and Samsung Galaxy Tab S6 Lite P613 (WiFi, 4GB 64GB). These fashions accounted for 18% and 15% market share, respectively.
Lenovo’s desk fashions just like the Lenovo Tab M10 Gen3 4G and Tab M9 (Wi-Fi +4G 4GB 64GB), held 14% and 10% market share, primarily within the value-for-money pill section (Rs 7,000-Rs 25,000).
The report additionally predicts that the general pill market in India is predicted to expertise single-digit YoY development in 2023.
What analysts should say
CMR analyst Menka Kumari stated: “The sturdy development of Apple, coupled with standout performances from Realme and Xiaomi, alerts a major shift in shopper preferences at each the premium and value-for-money finish of the Pill PC market. We consider the uptick in 5G adoption throughout Q3 2023 marks an important business second, opening new prospects for customers, content material creators, and companies. With the continued proliferation of 5G, we anticipate an more and more dynamic and seamless person expertise throughout a various vary of functions and providers. The substantial development in market shares for key gamers like Apple, Realme, and Xiaomi displays a rising demand for numerous pill choices in India. The competitors is intensifying, and corporations that may efficiently navigate this evolving panorama by specializing in buyer preferences and technological developments are poised for continued success.”
