It appears like VR headset makers — Metaand Sony prominently — are discovering it robust to crack the market. Worldwide shipments of augmented actuality and digital actuality (AR/VR) headsets are anticipated to say no 8.3% yr over yr to eight.1 million items in 2023, regardless of the launch of recent headsets in the course of the yr, in line with new information from the Worldwide Information Company.But it surely’s not all doom and gloom, predicts IDC.
IDC expects the market to point out “super restoration” as shipments of AR/VR headsets are anticipated to develop 46.4%. Numerous it could be right down to Apple’s Imaginative and prescient Professional together with Meta’s Quest 3. “The return to kind is because of a full yr’s availability of Meta’s Quest 3 in addition to Apple‘s Imaginative and prescient Professional, which is predicted to convey a number of consideration however will seemingly ship fewer than 2 hundred thousand items within the yr,” famous IDC within the report.
Meta, the market chief in 3Q23 captured 55.2% share and has already managed to ship over 10x Apple’s anticipated quantity within the first three quarters of 2023 (previous to the launch of Quest 3) and can seemingly expertise year-over-year development in 2024, says IDC.
“Whereas the brand new VR headsets are anticipated to drive quantity, in addition they danger alienating some shoppers as common promoting costs development upwards,” mentioned Jitesh Ubani, analysis supervisor, mobility and client gadget trackers, IDC. “The excessive price ticket of the Imaginative and prescient Professional will seemingly relegate the gadget to companies, whereas the Quest 3, which is extra accessible, can be pushing the boundaries of shoppers’ wallets making VR a delight for the prosperous, notably as manufacturing ramps down on older and extra inexpensive headsets.”
IDC believes that AR headsets are additionally anticipated to develop in 2024 because of the availability of decrease value tethered headsets from the likes of Xreal and Rokid, which are likely to function monitor replacements whereas enhancing productiveness or enhancing the media consumption expertise. “Extra subtle standalone headsets corresponding to Microsoft’s HoloLens 2 or the Magic Leap 2 will proceed to proliferate, although at a slower tempo than tethered AR headsets,” famous IDC within the report. Total, AR headset shipments are forecast to succeed in to 845,000 in 2024, up 85.6% in comparison with 2023.
IDC expects the market to point out “super restoration” as shipments of AR/VR headsets are anticipated to develop 46.4%. Numerous it could be right down to Apple’s Imaginative and prescient Professional together with Meta’s Quest 3. “The return to kind is because of a full yr’s availability of Meta’s Quest 3 in addition to Apple‘s Imaginative and prescient Professional, which is predicted to convey a number of consideration however will seemingly ship fewer than 2 hundred thousand items within the yr,” famous IDC within the report.
Meta, the market chief in 3Q23 captured 55.2% share and has already managed to ship over 10x Apple’s anticipated quantity within the first three quarters of 2023 (previous to the launch of Quest 3) and can seemingly expertise year-over-year development in 2024, says IDC.
“Whereas the brand new VR headsets are anticipated to drive quantity, in addition they danger alienating some shoppers as common promoting costs development upwards,” mentioned Jitesh Ubani, analysis supervisor, mobility and client gadget trackers, IDC. “The excessive price ticket of the Imaginative and prescient Professional will seemingly relegate the gadget to companies, whereas the Quest 3, which is extra accessible, can be pushing the boundaries of shoppers’ wallets making VR a delight for the prosperous, notably as manufacturing ramps down on older and extra inexpensive headsets.”
IDC believes that AR headsets are additionally anticipated to develop in 2024 because of the availability of decrease value tethered headsets from the likes of Xreal and Rokid, which are likely to function monitor replacements whereas enhancing productiveness or enhancing the media consumption expertise. “Extra subtle standalone headsets corresponding to Microsoft’s HoloLens 2 or the Magic Leap 2 will proceed to proliferate, although at a slower tempo than tethered AR headsets,” famous IDC within the report. Total, AR headset shipments are forecast to succeed in to 845,000 in 2024, up 85.6% in comparison with 2023.
