Amit Doshi, the Chief Advertising Officer of Britannia Industries, brings over 18 years of expertise in model advertising. The metaverse has reworked the meals and beverage trade, offering modern avenues for manufacturers like Britannia to interact with audiences by way of digital advertising campaigns. Britannia has embraced know-how and digital experiences with campaigns that transport audiences into the world of Britannia biscuits and showcase the inspiring narratives of India’s freedom fighters. Britannia has additionally launched the Britannia Coffeeverse, a metaverse expertise that gamifies the digital espresso journey. Information safety and privateness are prioritized, with express consent obtained from customers earlier than accumulating their knowledge.
