New apps like InDrive, Namma Yatri, Yaary, BluSmart, and Rapido wish to fill the gaps left by Uber and Ola, based on an ET report. These accustomed to the matter acknowledged that addressing competitors has turn into an everyday matter in administration discussions at established operators Uber and Ola. Nonetheless, the problem for these new entrants is whether or not they can scale their operations to compete with the established gamers.
InDrive, a California-based firm working in over 40 nations, launched in India final yr with a zero-commission mannequin for drivers. Nonetheless, it has just lately began charging a fee. Bengaluru-based bike taxi platform Rapido has additionally entered the cab providers market, immediately competing with Uber and Ola. Rapido plans to supply zero fee to a restricted variety of drivers who be a part of their platform.Uber and Ola have taken steps to handle a few of the service issues they confronted, equivalent to driver cancellations and retaining drivers. Uber launched a characteristic the place drivers can see the vacation spot and estimated fare earlier than accepting a journey, decreasing cancellations. Ola launched a brand new class referred to as Prime Plus, which ensures top-rated drivers and no cancellations.
As new platforms emerge, firms are additionally specializing in decreasing driver churn to different platforms. Uber has launched a rewards program to enhance driver loyalty. Nonetheless, with newer platforms providing zero-commission incentives, current firms could discover it difficult to retain drivers on their platforms.
Throughout a month-long marketing campaign from November 15 to December 15, ride-hailing platform InDrive reported a fivefold improve in driver registrations and greater than a fourfold surge within the variety of journeys on its platform.
ONDC issue
The federal government-backed Open Community for Digital Commerce (ONDC) has allowed mobility platforms to turn into aggregators, resulting in competitors within the auto rickshaw class. Regional platforms like Namma Yatri and Yaary have partnered with driver unions to onboard drivers.
Learn From ET |New journey hailing apps
Nonetheless, conflicts between platforms and unions, just like the current dispute between Namma Yatri and the Auto Rickshaw Drivers Union in Bengaluru, spotlight potential challenges for such initiatives.
