Learn what Nothing co-founder Akis Evangelidis has to say about India’s infrastructure, model’s efficiency |

London-based know-how startup Nothing is reportedly exceeding its progress expectations in India. At a latest summit, the corporate’s cofounder Akis Evangelidis mentioned that the expansion was fuelled by the nation’s tech-savvy customers, experiences Financial Instances. He added that India’s strong digital infrastructure helped the model to make inroads regardless of launching its first product in the course of the pandemic.

Learn what Nothing co-founder has to say

“India is an enormous a part of our focus.Its actual savviness about know-how is unbelievable. The Indian customers positively know their know-how, and that’s the reason it’s so simple for a model launching within the client tech house, and getting the required traction,” Evangelidis mentioned.
The corporate has a partnership with Walmart-backed e-commerce market Flipkart to promote its merchandise within the Indian market. Evangelidis famous that this partnership has given the model robust momentum on this rising market.The corporate launched its first system in India in 2021. Nothing began with a wi-fi earphone that has a singular semi-transparent design. In 2022, the corporate launched its first smartphone that featured the same design in addition to programmable LED lights (known as the Glyph interface) on the again of the handset.
Evangelidis famous the corporate wished to debut with a smartphone however opted for the earphone to check the waters. “{Hardware} is difficult, by definition. We couldn’t go straight right into a smartphone. We needed to get the correct provide chain and elements for the sophisticated design,” he added.

Nothing’s efficiency within the Indian market

The Carl Pei-led firm’s debut smartphone, Nothing Telephone (1) reportedly recorded gross sales of greater than 100,000 items within the first two months of launch in India in 2022. Nothing’s telephones are additionally made in India at a manufacturing facility constructed particularly to provide the corporate’s distinctive designs that includes a clear again and a glyph interface. Earlier, co-founder Pei mentioned that the power has made vital enhancements when it comes to cleanliness, safety and processes.
Nothing positions itself as a challenger to the likes of Apple and Samsung. The corporate additionally affords a recent tackle smartphones, wearable designs and software program.
Final yr, Nothing debuted its finances model CMF and is rumoured to launch a CMF-branded neckband within the coming days. The corporate’s CEO has additionally confirmed to launch a mid-range smartphone, the Nothing Telephone 2a quickly.