Samsung, Apple, Xiaomi: Indian Smartphone Market Efficiency in 2023 |

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Samsung, Apple, Xiaomi: Indian Smartphone Market Efficiency in 2023 |

In accordance with the Worldwide Information Company’s (IDC) report, India’s smartphones noticed 146 million smartphones shipped in 2023. In comparison with 2022, that is simply 1% of YoY (year-over-year) progress.
Within the first half of 2023, the smartphone market noticed a cargo decline of 10% over the 2022’s first half, nevertheless, the second half grew by 11% YoY in 2023, compensating the primary half’s decline with fourth quarter registering a progress of 26% YoY with the cargo of 37 million models with new telephone launches in that quarter.
Apple, Samsung and different manufacturers noticed a progress in ASP.
In accordance with the report, Apple, regardless of the very best ASP of $940, shipped 9 million models, whereas Samsung topped the chart with an ASP of $338. Nonetheless, Samsung noticed a 5% decline YoY in 2023 shipments.
Vivo (excluding iQoo) additionally registered a progress of 8percentwithin the ASP of 9% and cargo elevated by 8% in comparison with the 2022.
Right here’s the listing of high 10 smartphone manufacturers with their market share and year-over-year progress

Manufacturers 2022 Market Share 2023 Market Share Yr-over-Yr unit change
1. Samsung 18.1% 17.0% -5.3%
2. Vivo 14.1% 15.2% 8.2%
3. Realme 14.5% 12.5% -12.9%
4. Xiaomi 17.8% 12.4% -29.6%
5. OPPO 11.9% 10.3% -12.2%
6. Apple 4.6% 6.4% 38.6%
7. OnePl 4.1% 6.1% 48.7%
8. Poco 3.2% 4.9% 54.2%
9. Infinix 2.3% 3.1% 39.8%
10. Tecno 2.4% 2.9% 19.9%
Others 7.0% 9.2% 33.0%
Complete 100.0% 100.0% 0.8%

Value segment-wise market share
1. Entry-Stage Section (sub-$100):

  • Grew by 12% YoY, reaching a 20% market share, up from 18% a 12 months in the past.
  • Xiaomi maintained its lead, with POCO and Samsung securing the 2nd and third positions.

2. Mass price range section ($100<$200):

  • Shipments declined total, leading to a drop in market share from 51% to 44% (12% YoY decline).
  • Vivo, Realme and Samsung collectively accounted for 53% of shipments on this section.

3. Entry-premium section ($200<$400):

  • Remained flat with a 21% market share.
  • Vivo and OnePlus performed a major position, contributing virtually 40% of total shipments on this worth section.

4. Mid-premium section ($400<$600):

  • Reached a 5% market share, rising by 27% YoY.
  • OnePlus led with a 35% share, adopted by Samsung and vivo.

5. Premium section ($600<$800):

  • Reached a 3% market share, rising by 23%.
  • iPhone 13, Galaxy S23/S23 FE and OnePlus 11 had been main fashions.
  • Apple’s share declined, whereas Samsung’s share greater than doubled on this section.

6. Tremendous-premium section ($800+):

  • Registered the very best progress of 86%, reaching a 7% market share.
  • iPhone 14/13/14 Plus dominated with a 54% share.
  • Galaxy S23+/S23/S22+/S23 Extremely adopted with a 22% share.
  • Total, Apple led the section with a 68% market share, whereas Samsung held 30%.