The current acquisition of the e-commerce platform Bitsila by Pai Platforms (previously generally known as Paytm E-commerce) has reportedly sparked discussions amongst members within the government-backed Open Community for Digital Commerce (ONDC). Based on Financial Instances, Bitsila, based mostly in Bengaluru, holds the place of the third-largest seller-side platform by way of transactions on ONDC.The corporate’s position in ONDC as a seller-side app is B2B because it helps onboard small retailers to the community.
Pai Platforms already boasts a major presence as one of many largest purchaser apps inside ONDC. Nonetheless, with the acquisition of Bitsila, it’ll now lengthen its attain to the vendor apps facet as properly. Some community members have expressed considerations about this improvement.
What’s making vendor apps anxious
Vendor apps primarily onboard retailers, whereas purchaser apps function customer-facing platforms the place customers can place orders. Girish Pai, CEO of the vendor app GrowthFalcons, advised ET that the entry of a purchaser app into the vendor area raises legitimate considerations. He emphasizes the necessity to improve vendor engagement and discover a area of interest on this evolving panorama.
Equally, Sameer Sharma, CEO of UEngage (which assists eating places in saving aggregator commissions), mentioned that Paytm’s acquisition of Bitsila might result in retailers benefiting extra from ONDC if onboarded through the Bitsila vendor app. Nonetheless, he additionally highlights a possible subject: Magicpin, one other participant out there, at present operates on each the client and vendor sides. With Paytm’s twin presence post-acquisition, challenges might come up.
What ONDC CEO mentioned
Regardless of these considerations, each ONDC and sources inside Pai Platforms keep that there isn’t a trigger for alarm. They emphasize their dedication to addressing challenges, together with the shortage of suppliers. Pai Platforms, now the third-largest vendor app on ONDC, actively works to boost the provider base, aiming to offer advantages throughout the platform.
ONDC chief govt T Koshy advised ET that considerations in regards to the community changing into monolithic on the client and the vendor facet due to the identical gamers working on either side have been unfounded.
Individuals are more and more getting influenced by what he referred to as “a platform technique”. “Platforms which have end-to-end management are profitable. It’s not attainable for one entity to have experience in all the pieces,” he mentioned.
The scenario stays dynamic, and the mixing of Bitsila into Pai Platforms will undoubtedly form the way forward for e-commerce inside ONDC. Because the panorama evolves, discovering a stability between purchaser and vendor pursuits will probably be essential for sustainable development.
Pai Platforms already boasts a major presence as one of many largest purchaser apps inside ONDC. Nonetheless, with the acquisition of Bitsila, it’ll now lengthen its attain to the vendor apps facet as properly. Some community members have expressed considerations about this improvement.
What’s making vendor apps anxious
Vendor apps primarily onboard retailers, whereas purchaser apps function customer-facing platforms the place customers can place orders. Girish Pai, CEO of the vendor app GrowthFalcons, advised ET that the entry of a purchaser app into the vendor area raises legitimate considerations. He emphasizes the necessity to improve vendor engagement and discover a area of interest on this evolving panorama.
Equally, Sameer Sharma, CEO of UEngage (which assists eating places in saving aggregator commissions), mentioned that Paytm’s acquisition of Bitsila might result in retailers benefiting extra from ONDC if onboarded through the Bitsila vendor app. Nonetheless, he additionally highlights a possible subject: Magicpin, one other participant out there, at present operates on each the client and vendor sides. With Paytm’s twin presence post-acquisition, challenges might come up.
What ONDC CEO mentioned
Regardless of these considerations, each ONDC and sources inside Pai Platforms keep that there isn’t a trigger for alarm. They emphasize their dedication to addressing challenges, together with the shortage of suppliers. Pai Platforms, now the third-largest vendor app on ONDC, actively works to boost the provider base, aiming to offer advantages throughout the platform.
ONDC chief govt T Koshy advised ET that considerations in regards to the community changing into monolithic on the client and the vendor facet due to the identical gamers working on either side have been unfounded.
Individuals are more and more getting influenced by what he referred to as “a platform technique”. “Platforms which have end-to-end management are profitable. It’s not attainable for one entity to have experience in all the pieces,” he mentioned.
The scenario stays dynamic, and the mixing of Bitsila into Pai Platforms will undoubtedly form the way forward for e-commerce inside ONDC. Because the panorama evolves, discovering a stability between purchaser and vendor pursuits will probably be essential for sustainable development.
