Paris: Decathlon, the famend French sports activities model, has set its sights on India, aiming to make it one among its prime 5 markets inside the subsequent 5 years. The corporate plans to open 10 new shops in India yearly, stated Steve Dykes, chief retail and nations officer.
He stated this on the sidelines of an occasion in Paris, the place the corporate unveiled its new emblem, often called the “orbit”, and a brand new model identification.Dykes highlighted the potential of India’s huge home market, noting that 60% of Decathlon merchandise offered in India are already made within the nation. “We wish to get to 90% to 95%, if potential,” Dykes stated. “India is already within the prime 10 markets and we wish it to get into the highest 5. I really feel we’re actually heading in the right direction for the time being. And let’s hope inside the 5 years it will likely be within the prime 5,” he added. The corporate has 122 shops in 19 states.
Decathlon is eager to make sure the sustainability of its merchandise and goals to supply elements as near India as potential. This aligns with ‘Make in India’ initiative, which the corporate has been supporting since Modi’s tenure as CM of Gujarat. Dykes additionally emphasised the altering sporting tradition in India, with an growing variety of individuals selecting sports activities as a profession.
Barbara Martin Coppola, international CEO of Decathlon, careworn the significance of constructing sports activities satisfying and accessible. She highlighted the function of sports activities in selling well being and well-being, particularly in a quickly altering world marked by growing stress, sedentary life, and overconsumption.
(The author was in Paris on the invitation of Decathlon)
He stated this on the sidelines of an occasion in Paris, the place the corporate unveiled its new emblem, often called the “orbit”, and a brand new model identification.Dykes highlighted the potential of India’s huge home market, noting that 60% of Decathlon merchandise offered in India are already made within the nation. “We wish to get to 90% to 95%, if potential,” Dykes stated. “India is already within the prime 10 markets and we wish it to get into the highest 5. I really feel we’re actually heading in the right direction for the time being. And let’s hope inside the 5 years it will likely be within the prime 5,” he added. The corporate has 122 shops in 19 states.
Decathlon is eager to make sure the sustainability of its merchandise and goals to supply elements as near India as potential. This aligns with ‘Make in India’ initiative, which the corporate has been supporting since Modi’s tenure as CM of Gujarat. Dykes additionally emphasised the altering sporting tradition in India, with an growing variety of individuals selecting sports activities as a profession.
Barbara Martin Coppola, international CEO of Decathlon, careworn the significance of constructing sports activities satisfying and accessible. She highlighted the function of sports activities in selling well being and well-being, particularly in a quickly altering world marked by growing stress, sedentary life, and overconsumption.
(The author was in Paris on the invitation of Decathlon)
