Palak, a rising star within the Indian leisure trade, brings her allure, grace, and magnetic presence to the forefront, embodying Etude’s spirit of empowerment and individuality. It is like turning to a brand new web page in a storybook. Etude is able to begin one thing recent and thrilling with Palak on board.

“I am thrilled to change into a model ambassador for Etude. Being a part of a model that empowers folks to embrace their uniqueness is extremely thrilling, and I can not wait to embark on this journey with Etude. I completely adore Etude’s Water Tints & Fixing Tints! They’re my go-to due to their versatility. Not solely do they add a pop of shade to my lips, however I additionally love utilizing them as blush and even eyeshadow for a coordinated look,” says Palak Tiwari.

“Etude is doing exceptionally nicely within the Indian market. Etude, a preferred Okay-beauty model, notably resonates with Gen Z as a result of its youthful, vibrant, and cute packaging. Welcoming Palak Tiwari as Etude’s Model Ambassador displays our dedication to connecting with our target market. Palak’s youthful power and relatable persona make her an ideal match for representing Etude’s Gen Z-centric picture in India. We imagine her endorsement will additional improve the model’s enchantment and visibility amongst Indian shoppers, particularly the youthful demographic,” added Paul Lee, managing director and nation head of Amorepacific India.

Mini Sood Banerjee, advertising head and assistant director, Amorepacific India stated, “Etude’s determination to decide on an Indian Model Ambassador displays our dedication to connecting with the varied Indian client base. We’re extremely excited to have Palak Tiwari be a part of the Etude household as our model ambassador in India. We will not wait to see Palak Tiwari convey Etude’s enjoyable and artistic spirit to life.”

‘’Palak’s endorsement can assist Etude penetrate new demographics and enhance model consciousness amongst Indian shoppers. We imagine she is going to encourage our clients to discover and specific their distinctive magnificence,” stated Joel Ju Hyeon Park, model supervisor at Etude India.