Korean skincare big INNISFREE marks a brand new chapter in its Indian journey by appointing actress Wamiqa Gabbi as its first model ambassador within the nation. This strategic partnership goals to amplify INNISFREE’s presence, join with a wider Indian viewers, and encourage a brand new era to embrace nature-powered skincare routines.
Wamiqa Gabbi introduced as first Indian model ambassador for Korean magnificence model INNISFREE
INNISFREE has garnered a world following for its dedication to pure components sourced from the pristine Jeju Island in South Korea. The model is especially famend for its hydrating and nourishing formulation, excellent for quite a lot of pores and skin varieties. This concentrate on pure components resonates deeply with Wamiqa Gabbi, recognized for her fascinating performances throughout varied Indian movie industries.
Together with her easy class and dedication to her craft, Wamiqa embodies the essence of pure magnificence, making her an ideal match for INNISFREE. Her various profession displays the model’s world attain, and her dedication to authenticity aligns seamlessly with INNISFREE’s core values of pure and sustainable skincare. As a vegan herself, Wamiqa’s eco-friendly outlook completely enhances INNISFREE’s PETA certification, solidifying her as the best model associate for the Indian market.
“Being an enormous fan of Korean skincare, INNISFREE has all the time been a favorite of mine,” Wamiqa shared with Monetary Specific. “As a vegan, partnering with INNISFREE looks like a pure extension of my very own beliefs. Their dedication to sustainability and pure components really resonates with me. Each product I’ve used has exceeded my expectations, and I am thrilled to share my love for each the merchandise and the model’s values.”
This thrilling collaboration underscores INNISFREE’s dedication to the Indian market. “INNISFREE was the primary model to enter India with 100% FDI, and we have been experiencing fast development ever since,” says Paul Lee, Managing Director and Nation Head of Amorepacific India, INNISFREE’s mum or dad firm. “Our current PETA certification additional emphasizes our dedication to vegan and eco-conscious skincare. Welcoming Wamiqa as our model ambassador strengthens this philosophy.”
Mini Sood Banerjee, Assistant Director and Head of Advertising and marketing and Coaching at Amorepacific India, elaborated on Wamiqa’s distinctive qualities, “We’re delighted to have Wamiqa on board. She embodies an ideal mix of pure allure, expertise, and authenticity. Her dedication to inspiring others to embrace their individuality and inside confidence makes her the best associate for INNISFREE. Her function is not going to solely strengthen our model presence but in addition resonate with our Indian clients who worth authenticity and high quality.”
Yezy Jeon, Model Supervisor of INNISFREE India, expressed the model’s pleasure, “We’re all thrilled to welcome Wamiqa to the INNISFREE household. Our merchandise are recognized for being light and efficient on all pores and skin varieties. With Wamiqa because the face of the model, we purpose to encourage our shoppers to make aware selections and be part of us on our journey in direction of a greener tomorrow.”
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