iPhone 16 sequence pre-orders started on September 13 however the demand for many fashions globally has been excessive, in accordance with a market analyst. Apple’s prime performer is alleged to be the iPhone 16 Plus which has seen the best progress in pre-orders in comparison with the earlier technology. However, iPhone 16 Professional and iPhone 16 Professional Max fashions are seeing decrease demand regardless of shorter supply occasions and as much as 100% extra items prepared for cargo.
iPhone 16 Sequence Pre-Order Demand
In a weblog submit, TF Securities analyst Ming-Chi Kuo revealed each iPhone 16 and iPhone 16 Plus have seen extra year-on-year (YoY) demand in comparison with their earlier counterparts. The usual mannequin is alleged to have 10 p.c extra first weekend pre-orders, whereas the Plus variant’s demand is a staggering 48 p.c extra, regardless of increased common supply time in comparison with iPhone 15 Plus.
The full first weekend pre-order gross sales of the iPhone 16 sequence are estimated to be roughly 37 million items – a lower of about 12.7 p.c in comparison with final yr. One of many main contributing elements is alleged to be a falling demand for the iPhone 16 Professional fashions. The pre-order volumes for the iPhone 16 sequence are attributed to the introduction of the brand new tetraprism lens on the iPhone 16 Professional, in addition to a secure pricing technique as final yr.
In keeping with Kuo, the shortage of Apple Intelligence options (the corporate’s synthetic intelligence suite) at launch could also be one of many causes behind the low pre-order numbers. Options akin to writing instruments, a better Siri, Clear Up software, and Picture Playground had been previewed by the Cupertino-based tech big at its Worldwide Builders Convention (WWDC) 2024 in June. Though a handful of them are slated to make their debut with the iOS 18.1 replace subsequent month, some have been delayed until subsequent yr.
Nevertheless, the analyst additional advised that there’s nonetheless hope for Apple to extend its iPhone 16 gross sales following the discharge of Apple Intelligence in addition to in the course of the vacation season. The tech big is tipped to implement aggressive methods to revive the market demand of its flagship new iPhone fashions.
