The latest version of the Worldwide Indian Movie Academy Awards (IIFA), held from September 27 to September 29 in Abu Dhabi, has sparked controversy after Kannada filmmaker Hemanth Rao known as out the occasion organizers for what he described as disrespectful therapy. IIFA Utsavam, a section devoted to the South Indian movie industries—Tamil, Telugu, Malayalam, and Kannada—left Rao and his workforce deeply upset.
Andhadhun screenwriter Hemanth Rao criticizes IIFA for disrespectful therapy; Siddharth lends assist: “Disrespect in direction of artists by the hands of those middlemen won’t finish”
Hemanth Rao Calls Out IIFA for Disrespect
Hemanth Rao, recognized for steering acclaimed Kannada movies like Godhi Banna Sadharana Mykattu and Sapta Saagaradaache Ello, took to Instagram to specific his frustrations. In an in depth submit, Rao shared that he and his music director, Charan Raj, have been made to attend for hours, solely to find that they’d not obtain the awards that they had been promised.
Rao described his expertise as “a large inconvenience and intensely disrespectful.” Regardless of being within the business for over a decade and attending varied award reveals, this expertise stood out for all of the mistaken causes. “For context, I used to be sat until 3 AM within the morning solely to understand there was no award. The identical occurred to my Music Director: Charan Raj,” Rao wrote.
No Point out of Nominees
Rao additionally criticized the best way the awards have been performed, declaring that no nominees have been talked about throughout the presentation. “It is your award. You may give it to whoever you need to. That is your selection!! I have not received MANY awards and have not misplaced sleep over it, so these grapes aren’t bitter,” he mentioned. Nonetheless, what troubled him was the dearth of transparency within the course of. “The format this 12 months was simply handy out the award. The nominees weren’t even talked about.”
In a pointy assertion directed on the IIFA organizers, Rao remarked, “Your award reveals run on the expertise that you just put in your stage. NOT THE OTHER WAY AROUND. I do not want your award to take pleasure in one of the best job on this planet.”
Siddharth Reacts: “Disrespect In direction of Artists Will Not Finish”
Actor Siddharth, who has at all times been vocal concerning the therapy of artists within the business, responded to Hemanth Rao’s submit. He expressed solidarity, stating, “Sorry to know you and Charan needed to undergo this… disrespect in direction of artists by the hands of those middlemen won’t finish… however props to you for talking out.”
Additionally Learn: Salman Khan’s niece Alizeh Agnihotri celebrates Greatest Debutant win for Farrey at IIFA 2024; calls it “Rewarding and unbelievable journey”
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