Freely, a brand new streaming service backed by the BBC, ITV and different British public broadcasters, shall be accessible on Amazon Fireplace televisions following a “landmark deal” with the US know-how big, the businesses mentioned on Monday.
The deal is a win for the BBC, ITV, Channel 4 and Channel 5, whose three way partnership, referred to as Everybody TV, launched Freely earlier this yr, permitting viewers to stream each reside TV and on-demand content material at no cost after they buy sensible TVs carrying the service.
The tie-up will assist take content material from the 4 public broadcasters – that are required by UK regulation to supply programming helpful to the general public curiosity – to extra British households, by means of sensible TVs utilizing Amazon’s fashionable Fireplace working system.
“A deal of this sort, between a know-how big and people working within the public curiosity, is outstanding,” Everybody TV Chief Government Jonathan Thompson mentioned.
“It represents a major growth in widening the provision of Freely and subsequently guaranteeing UK audiences can entry free TV nicely into the longer term.”
Freely’s launch in April marked the primary time all 4 of Britain’s public service broadcasters joined fingers to arrange a streaming service, as they appear to future-proof reside TV within the age of streaming.
Freely provides 70,000 hours of on-demand content material, greater than every other main streaming platform in Britain together with Netflix, Disney, Amazon Prime, and Apple TV, in line with information from London-based Ampere Evaluation.
Everybody TV has additionally signed a cope with TV producer TCL, which can embody Freely of their new 2024 sensible TVs, it mentioned.
© Thomson Reuters 2024
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