Film and tv studio Alcon Leisure on Monday sued Tesla and Warner Bros Discovery over claims they used photos tied to the movie “Blade Runner 2049” to advertise Tesla’s new autonomous cybercab.
Alcon’s California federal lawsuit alleged violations of US copyright regulation and accused Tesla of “false endorsement” for suggesting a relationship between Alcon and the Elon Musk-owned electrical car maker.
“Any prudent model contemplating any Tesla partnership has to take Musk’s massively amplified, extremely politicised, capricious and arbitrary conduct, which typically veers into hate speech, under consideration,” the lawsuit mentioned.
Tesla and Warner Bros didn’t instantly reply to requests for remark.
Warner Bros was Alcon’s distributor for “Blade Runner 2049”, which received two 2018 Academy Awards and starred Ryan Gosling and Harrison Ford within the extremely anticipated sequel to the 1982 cult basic Blade Runner.
Alcon mentioned it had refused a request from Warner Bros to make use of photos from the agency for Tesla’s October 10 live-streamed cybercab unveiling. Tesla then used photos created with Synthetic Intelligence (AI) that mirrored the film for its cybercab occasion, the lawsuit mentioned.
In an announcement, Alcon mentioned the defendants’ “conduct is prone to trigger confusion amongst Alcon’s ‘Blade Runner’ model associate clients, together with these it’s partnering with for its upcoming ‘Blade Runner 2099′ sequence for Amazon Prime.”
The lawsuit didn’t title particular damages however mentioned Alcon had spent tons of of tens of millions of {dollars} constructing the Blade Runner 2049 model, and mentioned the “monetary magnitude of the misappropriation right here was substantial.”
© Thomson Reuters 2024
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