Clothes model Qua launches a line devoted to ladies cricketers

(Left to proper) Jemimah Rodrigues, Shreyanka Patil, Shafali Verma, Radha Yadav sporting Qua’s pre-fall assortment
| Photograph Credit score: Particular Association

The founders of the model Qua, Rupanshi Agarwal and Dr Divya Agarwal, name their pre-fall assortment ‘trendy armour’. The suits are designed for the modern Indian lady, they are saying, who usually has to strike a stability between her skilled and private lives.

The gathering was created with the intention of giving continuity to the wardrobe, says Rupanshi, who can also be the CEO of Qua. “Now we have created separates that may be combined and matched; paired with older collections. These are items that may transition from day-time to night-time put on,” says Rupanshi. 

(Left to proper) Divya Agarwal and Rupanshi Agarwal
| Photograph Credit score:
Particular Association

Trendy Heroine, as the gathering known as, is devoted to ladies cricketers of India. The marketing campaign that was launched in September, forward of the T20 World Cup 2024, options 4 ladies cricketers, Jemimah Rodrigues, Shafali Verma, Shreyanka Patil and Radha Yadav. The vary is a tribute to ladies who’ve created their very own house in a male-dominated sport. “We needed to collaborate with individuals who signify our model ethos — ladies who’re breaking boundaries, difficult norms, and provoking others via their journeys,” says Rupanshi. 

The gathering finds the stability between performance and class. “We needed to create somewhat little bit of stress between modern and utilitarian facets of clothes,” says Dr Divya, the artistic director of Qua. “The gathering is about versatility, confidence, and proudly owning your individuality,” she provides. 

Jemimah Rodrigues in a Qua match
| Photograph Credit score:
Particular Association

Comprising A-line attire, midi skirts, shirt attire, trench-inspired shirts, cargo trousers, contoured attire, flared panelled skirts, tuxedo units, cape jackets and tux collar shirts, Trendy Heroine (which has 37 designs) is about energy dressing.

“We designed each bit to mirror the complexities of energy — whether or not it’s resilience or willpower. Collaborating with these sportswomen, who’ve shattered societal expectations, was an natural technique to specific that vogue can and ought to be about extra than simply aesthetics,” says Dr Divya.

Radha Yadav
| Photograph Credit score:
Particular Association

Shafali Verma
| Photograph Credit score:
Particular Association

The material used contains supplies which can be appropriate for garments that can be utilized all through the day — high-stretch jeans and poly viscose, as an illustration. “The outfits are people who can be utilized all year long too, no matter seasons. They are often layered up, or dressed down in response to the season, event and time of the day,” says Rupanshi. The leather-based used is vegan. “Now we have opted for a premium fake leather-based manufactured from polyurethane, guaranteeing that it has the appear and feel of leather-based, whereas being cruelty-free and sustainable,” provides Rupanshi.

Shreyanka Patil
| Photograph Credit score:
Particular Association

Creating a group is rarely a linear course of, says Rupanshi. “It’s a dialogue between idea, type and materials. ‘For Trendy Heroine’, we spent months not simply on the design, however on understanding who this lady is. We requested ourselves what does she want and the way can we give it to her in a manner that’s each empowering and chic,” she says.

The model was born from their very own private expertise, says Rupanshi. An engineer by career, she would usually be upset by the clothes choices obtainable for a working lady comparable to herself. “The few choices we had have been principally made by menswear manufacturers and weren’t so engaging,” says Rupanshi. Divya, a physician by career, additionally felt the identical manner. The 2 pals acquired collectively and determined to launch their very own model. After loads of dialogue, analysis and thought, the 2 launched Qua in 2019.

The gathering (beginning at ₹1,995) is offered on the on-line retailer, qua.clothes.