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Nevertheless, the prevailing mannequin required recalibration, in line with Woo X COO Willy Chuang, such that lead merchants don’t simply revenue from change charges or different misaligned incentives. One other enchancment was discovering a approach to scale back the constant strain on lead merchants to at all times outperform, which prompted Woo X so as to add the pliability of a countertrade choice.
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