Perplexity AI, the factitious intelligence (AI) platform that may scour the Web to seek out curated solutions for consumer queries, is planning to run advertisements on its platform, as per a brand new report. The corporate, which constructed the AI-powered reply engine, has reportedly ready a pitch deck for advertisers to showcase the recognition and engagement of its platform. The AI agency is alleged to be planning to run advertisements by the top of the 12 months, though particulars should not recognized. Notably, the corporate launched a brand new characteristic dubbed Professional Search final month, which may supply outcomes for extra complicated queries.
Perplexity AI to Reportedly Present Advertisements
In line with a report by CNBC, the corporate is now planning to carry advertisers to its search engine platform. The publication claimed to have seen the pitch deck for advertisers and mentioned that the corporate may start working advertisements as quickly because the fourth quarter of 2024.
Perplexity’s pitch deck reportedly accommodates numbers and knowledge in regards to the platform’s customers and engagement. The corporate is alleged to have claimed that its apps, which can be found on each Android and iOS, have been downloaded greater than two million instances. The deck additionally mentions that the platform solutions greater than 230 million queries a month, as per the report.
At present, the AI platform has a freemium subscription mannequin for income. It has a regular free tier which provides limitless fast searches and 5 Professional Searches a day, and a Professional tier which provides greater than 300 Professional Searches and extra options. The Professional tier is priced at $20 (roughly Rs. 1,670) per 30 days. It’s unclear whether or not these reported advertisements can be proven on the free tier or the Professional tier as nicely.
If the report is to be believed, it seems the corporate is now planning to diversify its income streams. One motive for this could possibly be the current determination to start out a revenue-sharing mannequin for publishers. In June, a number of media publications, together with Forbes and Wired, accused Perplexity of plagiarising their content material.
With the revenue-sharing plan, each time a writer’s content material is referenced within the brand-sponsored associated questions and Perplexity earns income from the interplay, a flat share can be shared with the mentioned writer. The revenue-sharing mannequin will work on a per-article foundation.
Whereas the reported pitch deck could possibly be for the advertisements talked about within the revenue-sharing plan, the report didn’t make clear if these advertisements could be separate from this.
