A peek into Devnaagri’s new festive assortment Zaina

Sisters Priyanka (left) and Kavita Jain (proper) are behind the Indian conventional clothes model, Devnaagri
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Final weekend, at its flagship retailer in Delhi’s upscale Chhatarpur space, Indian conventional clothes model Devnaagri hosted Khayalon ka Karwan — a gathering celebrating heritage and couture. The occasion showcased the model’s new luxe festive assortment, Zaina, which interprets to magnificence in Arabic.

The pink dori-embroidered anarkali set with a block print palazzo and matching embroidered organza dupatta
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Like all the time, this time too, craft and color highlighted Devnaagri’s design aesthetics. On the outlet, a yellow-toned sequined sharara set (one of many assortment’s standout items) caught my consideration for its silk satin silhouette.

This vibrant yellow ensemble includes a silk satin peplum kurta with sequins, pearls, zari and the french knot embroidery
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Sisters Kavita and Priyanka Jain, the brains behind the designer model, say the gathering is an embodiment of life’s easy joys. “Each bit is crafted from luxurious materials together with silk satin, silk organza and georgette, and adorned with beautiful embroidery, vibrant colors and meticulous particulars,” provides Kavita.

In a primary, Devnaagri has experimented with shirts for males in its Zaina luxe edit
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Impressed by Ottoman motifs, the Zaina edit brings collectively a worldwide but culturally rooted aesthetic. Assume classics like lehengas, shararas and saris, paired with bralette blouses that highlight trendy cuts to make every bit versatile for various events.

Blush pink dori embroidered sharara set
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The Zaina luxe assortment has 65 designs, together with menswear. The moodboard is impressed by vibrant gatherings that commemorate custom and intimate moments with family members. This thought was translated into a color palette starting from ruby reds and fuchsia pink to mustard yellow and golden beige to replicate the festive spirit. “From zardosi to dori work, pearls and French knots, these embroidery strategies take centre stage so as to add opulence and artisanal element,” provides Kavita.

An ensemble that includes an ivory silk satin lehenga adorned with intricate dori embroidery, paired with an identical shirt embellished with sequins, pearl and dabka embroidery, and embroidered and scalloped silk organza dupatta.
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Amongst its standout items, the ruby-red satin sari options dori-embroidered belt for a recent twist. One other spotlight of the Zaina assortment is an anarkali go well with set in soft-pastel hues, adorned with dori embroidery and screen-printed particulars. “Enhanced with our slit sleeves, this elegant ensemble is paired with matching Chanderi palazzo pants and a sheer organza dupatta for a swish end,” says Priyanka.

The anarkali set has been a celeb-favourite, and actresses like Priyanka Chopra, Kangana Ranaut and Pooja Hegde have been noticed in it.

The Zaina prêt assortment consists of easy Indian put on like kurta units in cotton silk, satin, silk chanderi and silk organza.
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For males, the gathering affords kurtas, jacket units, stoles, and bundi units. But once more, daring colors and delicate textures come collectively to create a profitable mixture. “Over time, we’ve additionally seen males preferring fuschia pinks and reds. We now have front-open kurta units for a extra formal look,” says Priyanka. “In a primary, we’ve additionally experimented with shirts for individuals who have limitations in sporting Indian collections.”

Royal blue silk satin entrance -open kurta set for males
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For made-to-fit creations, Devnaagri has each in-store and on-line companies, making it straightforward for purchasers to position orders and select customized measurement choices. Zaina additionally has a prêt assortment with easy Indian put on like kurta units in cotton silk, satin, silk chanderi and silk organza. The color palette is a mixture of classics like ivory, sky blue to yellow, to daring shades like emerald inexperienced, royal blue and orange.

Subsequent on the playing cards for Devnaagri is the Virasat assortment, which shall be launched in December and is marked by velvet items in jewel tones, embellished with zardosi work. “This assortment takes inspiration from our forefathers. It can even have some straightforward kurtas for males in velvet,” concludes Kavita.

The Zaina assortment (prêt beginning at ₹18,500 and luxe at ₹28,500) is obtainable on devnaagri.com and on the model’s retailer in D-56 Floor Flooring, Essential, 100 Toes Rd, Chhatarpur, New Delhi.