Fb proprietor Meta mentioned on Thursday it had teamed up with Blumhouse Productions, the Hollywood firm behind well-liked horror movies comparable to The Purge and Get Out, to place its new generative AI video mannequin Film Gen to the check.
The announcement comes after Meta unveiled Film Gen, which it mentioned can create realistic-seeming video and audio clips in response to consumer prompts, earlier this month. Meta claimed the software may rival choices from main media technology startups comparable to OpenAI and ElevenLabs.
In a weblog put up, the social media firm mentioned Blumhouse had chosen filmmakers Aneesh Chaganty, The Spurlock Sisters and Casey Affleck to check out Film Gen and use clips generated by the software of their quick movies.
Chaganty’s movie would seem on Meta’s Film Gen web site, whereas movies from Affleck and The Spurlock Sisters have been forthcoming, Meta mentioned.
Blumhouse CEO Jason Blum mentioned in an announcement that artists stay the lifeblood of the business and modern expertise can assist of their storytelling.
“We welcomed the prospect for a few of them to check this cutting-edge expertise and provides their notes on its professionals and cons whereas it is nonetheless in growth,” Blum mentioned. “These are going to be highly effective instruments for administrators, and it is vital to interact the artistic business of their growth to ensure they’re finest suited to the job.”
With the partnership, Meta is signaling the way it goals to collaborate with artistic industries, whose members have largely recoiled in response to the arrival of generative AI applied sciences over considerations round copyright and consent.
A number of teams of copyright homeowners have sued main tech firms, together with Meta, over the unauthorised use of their works to coach generative AI methods. Meta has argued its AI coaching is protected by the copyright doctrine of truthful use.
Nevertheless, Meta and different tech firms have proven they’re keen to pay for sure forms of content material for AI. Apart from the Film Gen partnership, Meta mentioned final month it had struck offers with actors together with Judi Dench, Kristen Bell and John Cena to present voice to its Meta AI chatbot.
Equally, Microsoft-backed OpenAI has been assembly with Hollywood executives and brokers this 12 months to debate potential partnerships involving its video technology software Sora, which it first confirmed off in February.
No offers have been reported to have come out of these talks but, although Lions Gate Leisure mentioned in September that it had struck a cope with one other AI startup, Runway.
© Thomson Reuters 2024
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