Snap Inc. is planning to introduce a “Easy” Snapchat app subsequent 12 months, the corporate CEO introduced on the quarterly buyers name on Tuesday. The corporate revealed that it added 37 million customers every day lively customers globally within the third quarter (Q3) of 2024, taking the whole to 443 million. In the meantime, the fifth-generation Snapchat Spectacles, which had been unveiled on the firm’s annual summit final month, will now be out there in additional nations, it’s confirmed.
New Snapchat App and Enlargement of Spectacles Availability
Snapchat introduced the monetary outcomes for Q3 2024, highlighting a 15 p.c improve within the quarterly income year-over-year (YoY) to $1.3 billion (roughly Rs. 11, 544 Crore), regardless of the corporate reporting a web lack of $153 million (roughly Rs. 15.3 Crore). The entire time spent watching content material on Snapchat elevated 5 p.c YoY, with a billion Snaps being shared by its customers each month within the quarter.
Constructing upon its latest successes, CEO Evan Spiegel introduced {that a} new “easy” Snapchat app will probably be launched within the first quarter of 2025. It’s at the moment in testing with over 10 million customers concerned in additional than 12 markets. The corporate additionally has plans to roll it out in greater monetisation markets over the course of the following quarter.
Upon launch, the app will goal new and fewer engaged customers — an space the place the corporate is reported to have seen the largest will increase in content material engagement. Snapchat says its app has change into advanced with the addition of latest improvements. That is the place the easy Snapchat app would are available in. It’s meant to ship an easier and unified expertise for basic items like watching tales or watching Highlight.
Snapchat additionally confirmed that Spectacles — the augmented actuality (AR) glasses that it debuted on the Snap Associate Summit 2024 in September — will probably be expanded to extra markets exterior of the US. It’ll quickly be out there in Austria, France, Germany, Italy, Netherlands, and Spain.
