Individuals throng Ranganathan Avenue, T.Nagar. forward of Deepavali on Sunday
| Picture Credit score: VEDHAN M
At 11 am on Saturday, the thrill within the air is palpable in T Nagar. Outdoors the various massive outlets on Usman highway able to welcome a throng of individuals, snack outlets and smaller jewelry sellers busily arrange their wares. Mini samosas are neatly organized in excessive piles, strategically positioned inside an arm’s size from the chairs outdoors these outlets meant for weary prospects and their households who’re ready.
A counter of vegetation greet prospects making their approach into Pothys; each buyer can choose up a plant once they stroll out. “Amongst our new releases for the festive season is the Vasundhara 3D sari,” says a salesman, as he opens out a complete lot of silk saris to point out off the 3D impact– because of the shimmery zari thread in a bunch of various colors. Tissue saris, in pastel shades and gold are all the fashion this 12 months, with lavender specifically, a favorite, he says. S Deepika, a buyer who has made the pilgrimage all the way in which from Avadi, is worked up. Telephone in hand, she’s displaying the salesperson a sari with a designer shirt.
“I saved this some time in the past after coming throughout this sample on an Instagram reel,” she says. Clients strolling in with Instagram references, the salespersons manning the bottom ground there, are aplenty.
A 3D sari on the market at Pothys
| Picture Credit score:
S Poorvaja
Movies and tv reveals have for lengthy influenced patrons particularly across the festive season. Actor Gopika’s saris with tamil alphabets on it had been all the fashion after the 2004 Tamil movie Autograph. Following the movie Chandramukhi’s launch, Jyotika’s ‘Chandramukhi Sari’, a variety of saris in plain colors with gold borders took customers by storm.
“This 12 months once more, a Jyotika sari may be very fashionable. We had 30 items and all have bought out,” a employees on the retailer says. The sari, a gold and pink shimmery one was one thing she wore to the a lot lined Ambani marriage ceremony earlier this 12 months. The improvements don’t cease with Deepavali; their subsequent creation is targetted on the marriage ceremony season, the place {couples} can get their names embroidered on the bride’s silk saris.
At Jayachandran and Saravana shops close by, the readymade sections have a throng of individuals. “We completed our sari purchases some time in the past, to make sure now we have the autumn and blouses stitched. The weekend earlier than diwali is reserved for searching for the youngsters within the household, and for readymade garments,” says Aathmika N. Having arrived in Usman highway at 10.30 am, she particulars her plans for the day – to take a look at all of the shops right here, and make her solution to Pondy Bazaar to seize lunch and make her approach by the outlets there as nicely.
Even on the smaller outlets alongside Pondy Bazaar, enterprise is brisk. Velu at 5 Stars Procuring Centre says ‘Alia’ lower kurtas, a design popularised by actor Alia Bhatt and anarkali lower kurtas proceed to be quick sellers. “Quick kurtis too, that may be worn on a regular basis are most well-liked by school college students,” he says.
Within the run as much as the pageant, everyone seems to be eager to have a chunk of the Deepavali pie. Fruit sellers are busy stocking up on earthern lamps, and the flower sellers say enterprise has been nice, with celebrations kicking off that weekend. “Enterprise over the subsequent three days will probably be nice, the final minute customers at all times come right here to T Nagar,” Nagammal, a flower vendor says, cheerily.
Printed – October 30, 2024 05:12 pm IST
