Amazon Testing ‘Buy for Me’ Agentic Feature to Let Users Purchase Products From Other Websites

Amazon is testing a brand new synthetic intelligence (AI) characteristic that may buy merchandise from different web sites on the customers’ behalf. Announced on Thursday, the “Buy for Me” characteristic is presently obtainable in beta to choose customers by way of its Android and iOS apps. The e-commerce big says that it’s an agentic characteristic which is powered by native and third-party AI fashions. Since Amazon is presently testing the characteristic, just some merchandise from particular model web sites could be bought utilizing Buy for Me.

Amazon’s Buy for Me Uses Nova and Claude AI Models

In a newsroom submit, the tech big introduced the discharge of the Buy for Me characteristic in beta. This characteristic arrives a month after Amazon started itemizing merchandise from different web sites on its platform in a brand new part dubbed “Shop brand sites directly.” This addition, additionally in beta, permits patrons to see merchandise that the e-commerce big doesn’t carry. If a person prefers to purchase the product, they’re redirected to the model’s web site.

Now, with Buy for Me, Amazon is decreasing the friction of the buying expertise by deploying an AI agent that may routinely buy the product in order that the person doesn’t have to go away the app. Notably, the characteristic is presently obtainable to choose customers within the US on a restricted variety of merchandise by way of the Android and iOS apps.

Amazon Buy for Me characteristic
Photo Credit: Amazon

To use the AI-powered characteristic, customers may have to search for merchandise that are not obtainable on Amazon and seem with the “Shop brand sites directly” label. Once a person faucets on an merchandise, they are going to be taken to a product element web page inside the app the place they will see related data to study extra in regards to the product.

If the person decides to purchase the product, they will faucet on the Buy for Me button on the web page. It will redirect the person to an Amazon checkout web page the place they will verify the supply tackle, taxes and delivery charges, and cost technique. The AI agent takes over after this and makes the acquisition. The firm says the agent securely offers the person’s encrypted title, tackle, and cost particulars to the third-party web site. Notably, the e-commerce big can not entry earlier or separate orders from different manufacturers’ web sites.

While Amazon shall be making the acquisition, supply, returns, exchanges, and customer support are managed by the third-party web site. Users will, nonetheless, have the option to monitor their order by way of the Your Order web page within the Buy for Me Orders tab within the app.

The tech big didn’t share particulars in regards to the AI agent however revealed that it runs on Amazon Bedrock and is powered by the corporate’s in-house Nova fashions and Anthropic’s Claude fashions.