Genesis Advtg & Puretech Digital merge

MUMBAI: Genesis Advertising and Puretech Digital have merged to kind one group entity, Genesis Group. The merger, by a mixture of money and inventory, will permit the group to supply its shoppers a wider suite of each conventional and digital promoting and advertising providers. “We tried digital business but did not make much headway.We do brand, strategy, creativity, activation while Puretech has expertise indigital media, growth marketing, influencer marketing,” mentioned Ujjal Sinha, founder and MD of Genesis.Genesis, which was based in 1988 and has a robust presence within the east, will take in all staff of Puretech and the mixed entity will home greater than 450 staff. Puretech began out of Mumbai in 2004 as an internet improvement company and has through the years grown to a digital company. “Today we live in two India — physical and digital. Comprehensive solutions is the need of the hour and the coming together of Genesis and Puretech will equip us to provide precisely such solutions,” mentioned Prashant Deorah, founder and CEO at Puretech.