World Liberty Financial to ‘Align’ With TRUMP Memecoin, Add it to Its Treasury

Eric Trump stated that World Liberty Financial, the decentralized finance venture with ties to the Trump household, plans to purchase a “substantial position” within the TRUMP memecoin for its long-term treasury as it “aligns” with the venture.

The announcement, posted to X on Friday, framed the transfer as a part of a shared imaginative and prescient for “crypto, patriotism and long-term success.”

While few concrete particulars have been offered, the dedication suggests an effort to convey a veneer of institutional weight to a token that, like most memecoins, trades largely on consideration and branding.

It’s unclear how a lot capital the agency plans to commit. Other holdings in its portfolio embrace main altcoins like ether

, bitcoin , and TRX , together with some stablecoins.

The venture has nonetheless amassed a number of lesser-known tokens, together with BUILDon (B) after the venture introduced it would use WLF’s USD1 stablecoin for real-world use instances.