Filmmaker Sanjay Gupta is impressed with the best way Yash Raj Films dealt with the promotions for Saiyaara, the debut film of Ahaan Panday and Aneet Padda. The romantic drama, directed by Mohit Suri, hit theatres on July 18 and had a powerful opening regardless of having nearly no media buildup earlier than its launch.
Gupta took to his X account to reward the makers for selecting to keep away from the same old “overload” of promotional exercise, one thing that has turn into frequent in Bollywood over time. Calling the strategy “genius,” he highlighted the way it helped keep the “freshness” of the lead pair, making their presence on display screen extra impactful.
“Whoever took the decision at YRF to keep the lead pair of Saiyaara away from all the pre-release interviews, appearances, and podcasts is a genius,” Gupta wrote. ”They stored alive the freshness completely for the massive display screen. And have a look at the way it’s labored,” he added.
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The advance reserving for Mohit Suri’s Saiyaara additionally set a record-breaking precedent with its ticket gross sales. Directed by Mohit Suri, the film tells the story of Krish (Ahaan), an aspiring singer, and Vaani (Aneet), a lyricist who writes for Ahaan’s character.
