Popular each day cleaning soap Kyunki Saas Bhi Kabhi Bahu Thi has made a spectacular comeback with its second season, clocking over 1.659 billion minutes of watch time throughout tv and streaming platforms in the launch week, broadcaster Star Plus mentioned on Thursday.
The Ektaa Kapoor-created present, which returned on July 29, witnessed a large response, drawing 31.1 million TV viewers in simply 4 days, with 15.4 million tuning in for the premiere episode alone, a press launch mentioned.
This makes it the highest-rated fiction launch throughout basic leisure channels (GECs) in latest occasions and the biggest-ever GEC fiction debut throughout each tv and digital in India, it added.
The present additionally topped the weekly tv ranking factors (TRP) charts, collectively main with Anupamaa at a TRP of two.3, based on information offered by Broadcast Audience Research Council of India (BARC).
It ranked forward of Yeh Rishta Kya Kehlata Hai (2.0), Laughter Chefs (2.0), and Taarak Mehta Ka Ooltah Chashmah (1.9), cementing its standing because the most-watched fiction present of the week.
In the revival of Kyunki Saas Bhi Kabhi Bahu Thi, the each day cleaning soap that after outlined Indian prime-time tv in the early 2000s, actor-turned-politician Smriti Irani returns as the long-lasting Tulsi Virani, becoming a member of a mixture of acquainted faces and recent expertise.
“The return of Kyunki Saas Bhi Kabhi Bahu Thi has proven that great storytelling never loses its power. We approached this launch with a two-fold vision: to reignite the deep nostalgia associated with one of India’s most iconic shows, while also crafting a contemporary storyline and viewing experience that resonates with today’s audiences.
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“The record-breaking numbers across Star Plus reaffirm our belief in the timeless appeal of compelling narratives. This launch is a cultural moment that bridges generations, and we are proud to have delivered it to millions of homes across platforms,” Sumanta Bose, Head of Cluster, Entertainment (Star Plus and Bharat, Bengali, Marathi and Gujarati), JioStar, mentioned in an announcement.
The present additionally generated vital on-line buzz, garnering over 17,300 mentions throughout social media platforms, based on the channel.
