Good Earth has continued to launch new block-print collections yearly—every distinctive, stunning, and rooted in craft traditions. The Building Blocks of Good Earth collection focuses on a curated set of the model’s most iconic designs, prints which have formed the vocabulary of Indian block printing and turn into a part of its design legacy. These are actually being revisited, reimagined, and documented in depth.
The craft begins effectively earlier than a block touches material. Every design is a considerate play of arithmetic and poetry, every color and motif a chunk of a bigger jigsaw puzzle, conceived to be carved into blocks and layered in print. Over the years, the model has expanded the vocabulary past conventional Mughal-inspired motifs, making a wealthy language of advanced flora, fauna, and architectural types that evolve whereas retaining their essence.
Among its most beloved designs is Periyar, first launched in 2004. This tropical aesthetic—unprecedented in Indian block printing—moved away from the conventional Sanganeri model and in direction of massive-scale motifs of banana palms and riverine flora. Its enduring reputation lies in the stability of daring imagery, technical mastery, and timeless attraction. Alongside Periyar, designs like Nishaat, Fergana, and Mysore have turn into central to Good Earth’s universe.
The traveller’s palm stays certainly one of the most distinctive motifs, alongside Mysore’s ceremonial elephants, Periyar’s verdant palms, and Nishaat’s whimsical cypresses—motifs that convey new types, meanings, and cultural tales into block printing.
The 2025 version of Mysore introduces espresso berries, a extra fluid traveller’s palm, playful sweet-cane stripes, and a refreshed palette anchored by madder rose and funky aquas. The structure presents motifs extra respiration area, including motion, modernity, and freshness to a design beloved for over a decade.
The Mysore mattress assortment is priced from ₹3,200 to ₹18,000. This season additionally marks the launch of Luminous Kashi, a festive assortment celebrating Banaras’ luminous cultural heritage via tableware, décor, textiles, and extra.
