BENGALURU: Accenture Track is the scale of Infosys it recorded $18 billion in income within the 2023 fiscal, up 14% from the yr earlier than. Accenture follows a September-August monetary yr.
Accenture Track, erstwhile Accenture Interactive, gives digital artistic providers. It’s a technology-powered artistic group working with designers, creators, and technologists to create distinctive buyer experiences.
Accenture Track’s income has doubled within the final 5 years. It has acquired 40 corporations over the previous decade. In November, it accomplished the acquisition of ConcentricLife, a healthcare advertising company serving to life sciences manufacturers construct an optimum model expertise.
Final yr, below its CEO David Droga, Accenture Interactive rebranded itself as Accenture Track to consolidate 40 acquisitions below one roof and P&L. The unit’s capabilities span product and design; expertise and platforms; artistic, media and advertising technique; and marketing campaign, content material, and channel orchestration.
Indian IT companies are but to make daring bets within the house and so they have a protracted catch-up in driving artistic digital options at scale. It isn’t nearly mixing expertise and buyer relevance, however demonstrating artistic ambitions to reimagine services that work together with prospects. Additionally, on this case, chief advertising officers are the customer organisation, and the engagements are strategic.
Phil Fersht, CEO of HfS Analysis, stated Indian heritage IT providers companies have barely acquired greater than a handful of digital artistic businesses between them, whereas Accenture Track contains greater than 40 important company investments. “The issue with most Indian companies in artistic digital is to accumulate solely a veneer of functionality and hope to channel lots of bread-and-butter IT work consequently with restricted shopper inroads. Accenture Track has an enormous community of CMOs which suggests they will promote many strategic engagements at that degree, whereas a lot of the Indian companies are left vying for much less strategic enterprise at junior ranges inside purchasers.”
HFS’ newest analysis exhibits that near 50% of IT spend now comes from non-IT leaders such because the CMO and CFO, and the Indian IT companies are struggling to adapt to this purchaser organisation. Infosys, as an illustration, acquired WongDoody, an organization that creates immersive experiences for purchasers. It counts Amazon, Adobe, Components 1 as a few of its prospects. It additionally acquired Germany-based digital advertising company Oddity that strengthens Infosys’ artistic, branding and design capabilities. Wipro Digital, the digital enterprise unit of Wipro, acquired Rational Interplay, a full-service digital buyer expertise firm some two years again.
Melissa O’Brien, analysis chief at HFS Analysis, stated, “Talking with executives making these artistic and martech shopping for selections, we continuously hear that Accenture is the best choice on account of sheer scale, the place massive corporations with large volumes of artistic belongings (comparable to retail/CPG) demand a companion with huge sources. Infosys has put these capabilities below the WongDoody model and appears very critical about turning into a challenger model to Track however struggles with mindshare and scale.”
Accenture Track, erstwhile Accenture Interactive, gives digital artistic providers. It’s a technology-powered artistic group working with designers, creators, and technologists to create distinctive buyer experiences.
Accenture Track’s income has doubled within the final 5 years. It has acquired 40 corporations over the previous decade. In November, it accomplished the acquisition of ConcentricLife, a healthcare advertising company serving to life sciences manufacturers construct an optimum model expertise.
Final yr, below its CEO David Droga, Accenture Interactive rebranded itself as Accenture Track to consolidate 40 acquisitions below one roof and P&L. The unit’s capabilities span product and design; expertise and platforms; artistic, media and advertising technique; and marketing campaign, content material, and channel orchestration.
Indian IT companies are but to make daring bets within the house and so they have a protracted catch-up in driving artistic digital options at scale. It isn’t nearly mixing expertise and buyer relevance, however demonstrating artistic ambitions to reimagine services that work together with prospects. Additionally, on this case, chief advertising officers are the customer organisation, and the engagements are strategic.
Phil Fersht, CEO of HfS Analysis, stated Indian heritage IT providers companies have barely acquired greater than a handful of digital artistic businesses between them, whereas Accenture Track contains greater than 40 important company investments. “The issue with most Indian companies in artistic digital is to accumulate solely a veneer of functionality and hope to channel lots of bread-and-butter IT work consequently with restricted shopper inroads. Accenture Track has an enormous community of CMOs which suggests they will promote many strategic engagements at that degree, whereas a lot of the Indian companies are left vying for much less strategic enterprise at junior ranges inside purchasers.”
HFS’ newest analysis exhibits that near 50% of IT spend now comes from non-IT leaders such because the CMO and CFO, and the Indian IT companies are struggling to adapt to this purchaser organisation. Infosys, as an illustration, acquired WongDoody, an organization that creates immersive experiences for purchasers. It counts Amazon, Adobe, Components 1 as a few of its prospects. It additionally acquired Germany-based digital advertising company Oddity that strengthens Infosys’ artistic, branding and design capabilities. Wipro Digital, the digital enterprise unit of Wipro, acquired Rational Interplay, a full-service digital buyer expertise firm some two years again.
Melissa O’Brien, analysis chief at HFS Analysis, stated, “Talking with executives making these artistic and martech shopping for selections, we continuously hear that Accenture is the best choice on account of sheer scale, the place massive corporations with large volumes of artistic belongings (comparable to retail/CPG) demand a companion with huge sources. Infosys has put these capabilities below the WongDoody model and appears very critical about turning into a challenger model to Track however struggles with mindshare and scale.”
