PVRINOX denies unfair practices towards Prabhas starrer ‘Salaar’ and favouring Shah Rukh Khan’s ‘Dunki’: ‘It is one of the anticipated..’

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PVRINOX denies unfair practices towards Prabhas starrer ‘Salaar’ and favouring Shah Rukh Khan’s ‘Dunki’: ‘It is one of the anticipated..’

Yesterday a number of experiences have been doing the rounds that ‘Salaar‘ has determined to withdraw its launch from the PVRINOX and Mira and Miraj Cinema within the south. This was as a result of these two theatre chains weren’t given ‘Salaar’ the honest variety of screens within the north and have been favouring ‘Dunki‘ extra. As these experiences surfaced, ETimes had reached out to Kamal Gianchandani who’s the CEO of PVRINOX and he had mentioned, “No feedback. These are simply market speculations.”
In the meantime, right this moment, the theatre chain has issued a press release refuting these experiences. On this assertion, they’ve mentioned, “We’ve come throughout some speculative media experiences in regards to the movie SALAAR and its launch at PVR INOX Cinemas. We want to make clear that these experiences are incorrect, SALAAR is likely one of the most anticipated movies of the 12 months and it’s releasing throughout pan India PVR INOX cinemas on the scheduled launch date i.e., 22 December 2023. assertion from PVR INOX.”
Gianchandani additionally took to X, to make clear the stand of PVRInox and he wrote, “Industrial disagreements is par for the course with massive movies releasing on the identical date. Not the primary time. Received’t be the final time. Every little thing will fall in place quickly. Please put these ridiculous theories to mattress.”
Whereas ‘Dunki’ had a great advance opening right this moment, ‘Salaar’ is ready to launch tomorrow. The commerce had felt that as a result of its launch a day prior, ‘Dunki’ may have an edge. Nonetheless, the advance bookings for ‘Salaar’ for Friday look large!