NEW DELHI: The federal government and related regulatory our bodies have to take rapid motion to curb unethical practices resembling providing reductions on inflated costs within the e-commerce sector, assume tank Cuts Worldwiderecommended in its report launched on Saturday. It stated that the follow deceives shoppers by making a false notion of financial savings whereas the costs are literally increased.
It additionally stated that as a substitute of placing an outright ban on flash gross sales, the federal government ought to concentrate on strengthening client safety measures and making certain a level-playing subject for all market contributors.
“It’s important for the federal government and related regulatory our bodies to take rapid motion to curb unethical practices resembling providing reductions on inflated costs within the e-commerce sector,” stated the report titled ‘Standing of commerce in India: Evaluating Shopper Welfare of e-consumers’.
To advertise a good and sustainable e-commerce ecosystem, it’s essential that sellers have the autonomy to find out the pricing of their merchandise.
“Imposing further low cost burdens on sellers can result in monetary pressure, erode their revenue margins, and undermine their potential to supply aggressive costs,” the report stated, including, there’s a want for a clarification to distinguish between ‘deep discounting’ and ‘predatory pricing’.
At current, each phrases are sometimes used interchangeably, which might result in confusion and incorrect categorisation of pricing practices within the e-commerce sector.
“It’s essential for policymakers, regulators, and business stakeholders to ascertain clear definitions and tips that distinguish between these two ideas,” it stated.
Additional, it stated that to uphold client welfare and promote a level-playing subject for all sellers, it is suggested that e-commerce platforms chorus from partaking in practices resembling self-preferencing when it comes to ‘search and rating’ of merchandise/sellers and preserve platform neutrality.
It additionally recommended the web retail gamers to supply content material and interfaces in regional languages to develop attain and interact with a bigger phase of the inhabitants.
It additionally stated that as a substitute of placing an outright ban on flash gross sales, the federal government ought to concentrate on strengthening client safety measures and making certain a level-playing subject for all market contributors.
“It’s important for the federal government and related regulatory our bodies to take rapid motion to curb unethical practices resembling providing reductions on inflated costs within the e-commerce sector,” stated the report titled ‘Standing of commerce in India: Evaluating Shopper Welfare of e-consumers’.
To advertise a good and sustainable e-commerce ecosystem, it’s essential that sellers have the autonomy to find out the pricing of their merchandise.
“Imposing further low cost burdens on sellers can result in monetary pressure, erode their revenue margins, and undermine their potential to supply aggressive costs,” the report stated, including, there’s a want for a clarification to distinguish between ‘deep discounting’ and ‘predatory pricing’.
At current, each phrases are sometimes used interchangeably, which might result in confusion and incorrect categorisation of pricing practices within the e-commerce sector.
“It’s essential for policymakers, regulators, and business stakeholders to ascertain clear definitions and tips that distinguish between these two ideas,” it stated.
Additional, it stated that to uphold client welfare and promote a level-playing subject for all sellers, it is suggested that e-commerce platforms chorus from partaking in practices resembling self-preferencing when it comes to ‘search and rating’ of merchandise/sellers and preserve platform neutrality.
It additionally recommended the web retail gamers to supply content material and interfaces in regional languages to develop attain and interact with a bigger phase of the inhabitants.
