NEW DELHI: A majority of Indian retailers surveyed don’t really feel e-commerce is threatening their operations, with solely 18 per cent saying that their gross sales have been impacted by on-line promoting platforms, claims a research. The highest industries witnessing the very best contribution from offline gross sales are FMCG & Retail (97 per cent), Meals & Beverage (95 per cent), and Shopper Sturdy & Electronics (93 per cent).
MSME-focused digital lender in India NowGrowth surveyed round 3,000 Indian retailers and customers throughout greater than 25 high cities in India, whereby it was discovered that at-home supply stays a high precedence for customers, with 60 per cent of offline retailers receiving buyer requests to begin dwelling supply companies.
Bodily shops stay the most well-liked mode of buying Indians regardless of the proliferation of on-line marketplaces.
The flexibility to the touch and really feel the product is the highest motive for the recognition of in-store procuring. Round 54 per cent favor offline procuring as a result of assured authenticity and high quality of merchandise.
Roughly half of the respondents are loyal to their native shops, with a number of generations of a household typically procuring from the identical retailer resulting in belief and familiarity. 35 per cent of Indians store from their native retailer to encourage and assist small companies.
Greater than 70 per cent of Indian customers worth a household procuring expertise in a bodily retailer, with Indian retailers seeing the utmost footfall at their shops throughout particular events comparable to festivals.
Solely 10 per cent of Indian customers are procuring completely on on-line promoting platforms.
This contribution additional varies by era with 14 per cent Gen Z inhabitants procuring solely on-line, this quantity falling to solely 5 per cent for the Gen X inhabitants, and 11 per cent of millennials making purchases solely on-line.
On-line procuring sees a spike throughout flash gross sales and instances when greater reductions are provided by e-commerce platforms, with almost 35 per cent of customers preferring on-line procuring solely throughout flash gross sales.
Virtually 60 per cent of outlets wish to deal with bodily shops with help from digital instruments sooner or later to drive in-store gross sales with 7 in 10 retailers planning to open new shops to strengthen their bodily presence.
MSME-focused digital lender in India NowGrowth surveyed round 3,000 Indian retailers and customers throughout greater than 25 high cities in India, whereby it was discovered that at-home supply stays a high precedence for customers, with 60 per cent of offline retailers receiving buyer requests to begin dwelling supply companies.
Bodily shops stay the most well-liked mode of buying Indians regardless of the proliferation of on-line marketplaces.
The flexibility to the touch and really feel the product is the highest motive for the recognition of in-store procuring. Round 54 per cent favor offline procuring as a result of assured authenticity and high quality of merchandise.
Roughly half of the respondents are loyal to their native shops, with a number of generations of a household typically procuring from the identical retailer resulting in belief and familiarity. 35 per cent of Indians store from their native retailer to encourage and assist small companies.
Greater than 70 per cent of Indian customers worth a household procuring expertise in a bodily retailer, with Indian retailers seeing the utmost footfall at their shops throughout particular events comparable to festivals.
Solely 10 per cent of Indian customers are procuring completely on on-line promoting platforms.
This contribution additional varies by era with 14 per cent Gen Z inhabitants procuring solely on-line, this quantity falling to solely 5 per cent for the Gen X inhabitants, and 11 per cent of millennials making purchases solely on-line.
On-line procuring sees a spike throughout flash gross sales and instances when greater reductions are provided by e-commerce platforms, with almost 35 per cent of customers preferring on-line procuring solely throughout flash gross sales.
Virtually 60 per cent of outlets wish to deal with bodily shops with help from digital instruments sooner or later to drive in-store gross sales with 7 in 10 retailers planning to open new shops to strengthen their bodily presence.
