Cook dinner mentioned that Apple is “investing rather a lot” in generative AI, however that the corporate is doing so “responsibly.” He defined that Apple is concentrated on creating generative AI applied sciences which are “aligned with our values” and which are “used for good.”
The Apple CEO didn’t present any particular particulars about Apple’s generative AI plans, however he did say that the corporate is wanting to make use of AI to enhance its present services and products.“You will note product developments over time the place these applied sciences are on the coronary heart of them,” he advised traders.
In an earlier interview, Cook dinner additionally mentioned that Apple is focused on exploring new methods to make use of AI to assist individuals.
“We imagine that AI has the potential to make individuals’s lives higher in some ways,” Cook dinner mentioned. “We’re investing in generative AI to assist us obtain that objective.”
Google, Microsoft investing closely
Cook dinner’s feedback about generative AI come because the expertise is gaining growing consideration from tech firms. Google, Microsoft, and Amazon have all invested closely in generative AI, and so they have already launched quite a lot of merchandise and options that use this expertise.
Apple, then again, has been comparatively quiet about its generative AI plans. Nevertheless, the corporate has made quite a lot of key hires on this space in latest months, suggesting that it’s critical about creating its generative AI capabilities.
Apple may use generative AI to make Siri extra clever and conversational. For instance, Siri could possibly be used to generate personalised responses to consumer queries, or to create new tales and poems. Apple may additionally use generative AI to make Apple Music extra personalised and discovery-friendly. For instance, AI could possibly be used to generate customized playlists for customers, or to advocate new music that customers are more likely to take pleasure in.
