Aishwarya Rai gets aid: Delhi HC grants interim injunction to actor; bars misuse of title, photos | Delhi News

NEW DELHI: The Delhi High Court has strongly condemned the unauthorized use of Bollywood actor Aishwarya Rai Bachchan’s title, picture, and persona, stating that such exploitation with out consent not solely leads to business loss but in addition harms her dignity and fame.The court docket granted an interim injunction, restraining a number of web sites, corporations, and unidentified people from misusing her id through digital platforms and AI-driven instruments.

Justice Tejas Karia, presiding over the case, underscored that the unauthorized use of a star’s id—together with title, picture, likeness, or signature—with out consent may cause business hurt and infringe upon their proper to dignity. The court docket noticed that the misuse of Aishwarya Rai Bachchan’s persona created confusion, falsely implied endorsement, and diluted her fame and goodwill.To curb these violations, the court docket imposed broad restrictions on the defendants. They had been restrained from infringing on Rai’s persona and publicity rights, ethical rights, or passing off items and providers as endorsed by her. The order additionally barred the creation, sharing, or dissemination of AI-generated, deepfake, morphed, or manipulated content material throughout any medium, and prohibited utilizing her persona for business merchandise, commercials, or on-line platforms.The bench directed Google LLC and numerous e-commerce platforms to take away or disable recognized URLs inside 72 hours of discover. Additionally, the Ministry of Electronics and Information Technology (MeitY) and the Department of Technology had been instructed to problem instructions to block such URLs. Google and the platforms had been additionally ordered to submit, in a sealed cowl, all out there Basic Subscriber Information of the offenders concerned.Aishwarya Rai was represented by Senior Advocate Sandeep Sethi, together with advocates Pravin Anand, Ameet Naik, Madhu Gadodia, Dhruv Anand, and Udita Patro. The court docket acknowledged Rai’s stature as one of India’s most celebrated entertainers and a trusted ambassador for international manufacturers, noting that misuse of her persona via AI instruments like deepfakes and face morphing was unauthorized and dangerous.Senior Advocate Sethi detailed the violations, citing unauthorized merchandise together with mugs, T-shirts, and drinkware, in addition to fraudulent entities akin to Aishwarya Nation Wealth, which falsely listed Rai as Chairperson. He additionally highlighted the circulation of obscene, morphed, and AI-generated content material, calling it a gross violation of her dignity and a deceptive tactic associating her with unrelated ventures.Google’s counsel, Advocate Mamta Rani, defined that the platform may act solely on particular flagged URLs. Justice Karia acknowledged this limitation and acknowledged that whereas a unified order could be supreme, particular person injunctions is likely to be crucial relying on the character and extent of every defendant’s violations. The court docket clarified that Rai may submit particular URLs for takedown or pursue motion via the Blocking and Screening Instructions (BSI) course of for complete enforcement.The matter has been scheduled for additional proceedings on January 15, 2026. Meanwhile, the interim injunction will proceed to shield Aishwarya Rai Bachchan’s persona and publicity rights.(With inputs from company)