Amazon India Is Bringing Rufus AI Assistant to Desktop, to Help Users During Prime Day Sale 2025

Amazon India introduced the discharge of its Rufus synthetic intelligence (AI) assistant within the desktop-based internet interface on Monday. The e-commerce large highlighted that the AI-powered procuring assistant will assist customers in the course of the Prime Day sale between July 12-14 in making knowledgeable selections. Notably, Rufus was first launched in India in August 2024, however it was solely accessible by way of the cell apps of Amazon. This rollout expands its usability as customers can entry the chatbot whereas utilizing a desktop as nicely.

Rufus AI Assistant Will Now Be Available on Amazon’s Desktop Interface

The official announcement was made in the course of the Amazon India Prime Day occasion, held in Delhi NCR’s Yashobhoomi conference centre. An organization consultant highlighted that the Rufus AI assistant was being rolled out to assist consumers discover the very best offers and reductions whereas utilizing a PC or laptop computer.

Rufus AI assistant
Photo Credit: Amazon

Rufus is Amazon’s first foray into consumer-oriented AI chatbot, and was initially unveiled in February 2024. For the primary few months, it was solely accessible within the US, and later it was expanded to India on the corporate’s cell apps. Notably, the characteristic continues to stay in beta.

Similar to typical chatbots, customers can work together with the chatbot utilizing pure language and ask any question relating to Amazon’s e-commerce platform. The chatbot then makes use of Amazon’s information to discover out the reply and presents it in a conversational tone.

At the time of unveiling, the tech large had mentioned that customers can ask for product suggestions, the most important reductions on a product, in addition to issues to think about whereas making a purchase order. Rufus additionally permits customers to ask follow-up queries. It accepts each textual content and audio as enter, however can solely generate textual content outputs.

On the cell app, customers can discover Rufus within the backside proper nook, indicated with a sparkle icon and two textual content bubbles — one in orange and one other in blue. Tapping the icon opens a backside sheet structure the place customers can both sort their queries within the textual content field, report a voice observe, or use one of many options shared on the centre of the interface.