Apple Watch Shipments Fall for 2nd Consecutive Year Due to Lack of New Model, Minimal Upgrades: Report

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Apple is claimed to have seen a big decline within the demand for its smartwatches in most areas. As per a market analysis agency, 2024 was the second consecutive 12 months the place Apple Watch shipments declined by a placing margin. One of essentially the most notable areas the place shipments fell is North America, the Cupertino-based tech large’s residence turf. This is attributed to the shortage of new fashions, in addition to minimal upgrades made to the present lineup within the final 12 months.

Decline in Apple Watch Shipments

According to Counterpoint Research’s Global Smartwatch Shipment Tracker for the fourth quarter (This fall) 2024, Apple Watch shipments declined by 19 % year-on-year (YoY). It marked the second consecutive 12 months and fifth consecutive quarter of decline for the iPhone maker, while its rivals, particularly Chinese OEMs, carried out strongly within the international smartwatch market.

Apple Watch Shipments Fall for 2nd Consecutive Year Due to Lack of New Model, Minimal Upgrades: Report

Photo Credit: Counterpoint Research

A good portion of the decline is due to the corporate shedding floor in North America, which is claimed to contribute to greater than half of its complete shipments in a 12 months. Apple’s market share decreased by 8 share factors YoY in 2024, as per the evaluation agency.

The total decline is attributed to a number of components, with one of them being minimal upgrades made to the Apple Watch Series 10 which debuted final 12 months. Further, the corporate didn’t launch the Apple Watch SE (third Generation) and Apple Watch Ultra 3 fashions. As per the report, the previous is an inexpensive choice which constitutes most of its shipments within the post-launch interval. Meanwhile, the latter is Apple’s most premium smartwatch providing which holds over 10 % of its complete smartwatch cargo share.

Apple has additionally been dodging authorized hurdles within the final two years, largely due to a patent dispute between Apple and Masimo, a medical expertise firm that claimed that Apple Watch’s blood oxygen sensor expertise infringed a number of of their patents. This pressured the corporate into initially halting its smartwatch gross sales within the US, following which it disabled the heartbeat oximetry function for measuring blood oxygen (SpO2).

Notably, these components contributed to the Cupertino-based tech large witnessing a YoY cargo decline for the primary time in 1 / 4 when it additionally launched a brand new smartwatch sequence.

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