Apple’s App Store Drove Rs. 44,447 Crore in Sales for India-Based Developers in 2024, Study Shows

Apps developed by India-based builders have been downloaded greater than 75.5 crore occasions on Apple units through the App Store’s 175 international storefronts in 2024. This resulted in the Cupertino-based tech large’s ecosystem facilitating Rs. 44,447 crore in developer billings and gross sales in the identical interval, in line with a just lately printed examine. A 94 % share of this income was accrued solely to builders and companies, with none fee paid to Apple.

Global Earnings of India-Based Developers Saw Three-Fold Increase

A examine carried out by professor Viswanath Pingali of the Indian Institute of Management Ahmedabad and printed by Apple reveals that the worldwide earnings of India-based builders have elevated three-fold over the past 5 years. In 2024, Apple’s ecosystem in India facilitated transactions of roughly Rs. 44,447 crore throughout classes similar to normal retail, journey, meals supply and pickup, grocery, and ride-hailing providers.

App Store builders generated Rs. 38,906 crore in complete billings and gross sales from the sale of bodily items and providers, Rs. 3,014 crore was generated from in-app promoting, and Rs. 2,527 crore was facilitated by means of digital items and providers. The examine highlights that builders are creating apps, similar to Urban Company and Porter, to assist India’s rising fast commerce and gig economic system industries.

As per the examine, 79 % of the earnings of India-based builders reported in 2024 have been generated from customers exterior of India, whereas 87 % of the builders have been energetic on a number of storefronts globally. 

Apps from builders based mostly in India have been amongst the highest 100 most-downloaded apps in 70 storefronts exterior the nation. Some examples embrace Kiddopia, IDZ, Box Box Club, and LightX.

More than 2.2 crore customers visited the App Store’s India storefront every week. iOS apps have been downloaded practically 110 crore occasions, out of which, 38 % have been developed by India-based builders.

Apple says its ecosystem has supported India’s small builders in specific, courtesy of initiatives just like the App Store Small Business Programme. Those qualifying for this programme are eligible for a decreased fee charge of 15 %. This has resulted in a rise of their earnings by 74 % between 2021 and 2024, as per the examine. 

The examine additionally revealed that greater than half of the builders who’ve earned greater than Rs. 1 crore in the final yr had both lower than Rs. 8 lakh in earnings in 2019, or weren’t listed on the App Store in any respect.