In 2007, the Writers Guild of America (WGA) strike introduced Hollywood to a standstill. Scripted tv exhibits went darkish, manufacturing schedules have been thrown into chaos, and viewers have been left with a large leisure void. Yet, amid the disaster, one style not solely survived however thrived—actuality TV. Shows like Survivor, Big Brother, and The Amazing Race noticed a surge in recognition, as networks scrambled to fill the content material hole left by scripted collection.
Fast ahead to 2024, and issues look completely different. Reality TV, as soon as seen as an indomitable drive in leisure, appears to be struggling. Viewership is down, new codecs are floundering, and long-running franchises are shedding their spark. Why has a style that thrived throughout the earlier strike faltered this time round?
One of the largest variations between 2007 and 2024 is the way in which audiences eat content material. In 2007, conventional community tv was nonetheless king, and actuality TV offered an easy-to-produce, unscripted various to maintain viewers engaged. But in 2024, the leisure panorama has radically shifted. Streaming companies, on-demand content material, and social media platforms dominate the scene, providing viewers infinite selections past what’s accessible on cable or community TV.
Another issue contributing to the decline of actuality TV in 2024 is straightforward burnout. The style has been oversaturated for years, with numerous iterations of expertise competitions, relationship exhibits, and survival challenges crowding the airwaves. What as soon as felt recent and thrilling has turn out to be formulaic and repetitive. New actuality ideas battle to interrupt by way of the noise, whereas older exhibits like The Bachelor and Keeping Up with the Kardashians have both ended or seen viewership dwindle.
The rise of social media influencers and YouTube personalities has additionally blurred the strains of “reality” leisure. Platforms like Instagram and TikTook supply customers a extra private, unfiltered view into individuals’s lives—typically with extra authenticity than industrially produced actuality TV. For a technology raised on short-form, user-generated content material.
Another style can be encroaching on actuality TV’s house—docuseries. With true crime, investigative documentaries, and high-quality, multi-part collection taking heart stage, viewers are flocking to well-researched, deeply partaking nonfiction tales. These docuseries typically present extra substance than actuality TV, with compelling narratives that really feel extra genuine and academic. Streaming platforms are investing closely on this content material, attracting viewers who might need beforehand tuned into actuality TV for an entertaining escape.
Ironically, the continuing 2024 writers strike might have damage actuality TV greater than it helped this time round. While it as soon as offered a possibility for unscripted content material to dominate, as we speak’s strike has triggered uncertainty throughout your entire leisure business. Even although actuality TV is unscripted, many of those exhibits rely closely on behind-the-scenes writing groups for story shaping, post-production edits, and narrative improvement. With manufacturing delays and fewer assets, the standard of actuality programming has suffered.
In addition, networks and streaming platforms are much less depending on conventional actuality content material to fill gaps, due to their huge libraries of on-demand content material and worldwide exhibits, which may be shortly dubbed or subtitled.
Reality TV isn’t lifeless—it’s evolving. While the normal mannequin is hurting, we may even see a brand new period of innovation throughout the style. Producers might want to get extra artistic, providing new codecs, interactive parts, or integrating expertise like digital actuality to have interaction audiences. Shorter, punchier collection designed for streaming platforms or new area of interest actuality exhibits may assist revive curiosity.
Ultimately, actuality TV’s struggles in 2024 replicate broader adjustments in how we eat leisure. The style that when thrived throughout a content material drought in 2007 is now dealing with stiff competitors from a big selection of partaking, on-demand options. To survive, actuality TV should adapt to this new digital-first panorama.
Viewers now anticipate extra curated, higher-quality content material than ever earlier than. Streaming giants like Netflix, Amazon Prime, and Disney+ supply extremely produced collection with cinematic storytelling, making conventional actuality TV look low-cost by comparability. Furthermore, streaming platforms have dipped into the truth style themselves, however with extra targeted, area of interest choices like The Circle or Love Is Blind. These exhibits cater to particular audiences and thrive on the binge-watching format, leaving older actuality exhibits struggling to keep up weekly viewer engagement.
Perhaps one of many largest shifts impacting actuality TV is the rise of social media and influencer tradition. Platforms like TikTook, Instagram, and YouTube supply a extra genuine and unfiltered look into individuals’s lives than conventional actuality exhibits. Influencers, with their real-time interactions and behind-the-scenes content material, have turn out to be the brand new actuality stars. The fixed movement of content material from influencers feels extra private and fewer produced, which resonates with as we speak’s audiences.
Reality TV’s authentic enchantment got here from providing viewers a peek behind the scenes of actual life. But in 2024, social media has democratized this idea. Now, anybody with a smartphone can share their life, making it more durable for actuality TV exhibits to keep up the identical degree of intrigue.
People ignore design that ignores individuals. Good design is all about making different designers really feel like idiots as a result of that concept wasn’t theirs. Design is the aware effort to impose a significant order.
Andrew Bennett
Furthermore, streaming platforms have dipped into the truth style themselves, however with extra targeted, area of interest choices like The Circle or Love Is Blind. These exhibits cater to particular audiences and thrive on the binge-watching format, leaving older actuality exhibits struggling to keep up weekly viewer engagement.
Platforms like TikTook, Instagram, and YouTube supply a extra genuine and unfiltered look into individuals’s lives than conventional actuality exhibits. Influencers, with their real-time interactions and behind-the-scenes content material, have turn out to be the brand new actuality stars. The fixed movement of content material from influencers feels extra private and fewer produced, which resonates with as we speak’s audiences.
Reality TV’s authentic enchantment got here from providing viewers a peek behind the scenes of actual life. But in 2024, social media has democratized this idea. Now, anybody with a smartphone can share their life, making it more durable for actuality TV exhibits to keep up the identical degree of intrigue.
Ironically, the continuing 2024 writers strike might have damage actuality TV greater than it helped this time round. While it as soon as offered a possibility for unscripted content material to dominate, as we speak’s strike has triggered uncertainty throughout your entire leisure business. Even although actuality TV is unscripted, many of those exhibits rely closely on behind-the-scenes writing groups for story shaping, post-production edits, and narrative improvement. With manufacturing delays and fewer assets, the standard of actuality programming has suffered.
Unlike 2007, when actuality TV grew to become a go-to resolution for content-hungry networks, as we speak’s tv executives have extra choices. Streaming platforms, huge libraries of pre-existing content material, and the flexibility to drag in worldwide collection have diminished the reliance on swiftly produced actuality exhibits to fill programming gaps. The 2024 strike has affected actuality TV’s ecosystem in ways in which weren’t as pronounced throughout the 2007 strike, leaving the style uncovered.