Mrinmoy Kumar, the founding father of Baahi (Baahi.xomoy.com), the primary Assamese music streaming platform, says the thought of the app got here from a longing to take heed to Assamese songs whereas away from dwelling.
As a pupil from Tezpur in Assam, Mrinmoy was pursuing his BTech in Odisha. Some new, some outdated searches on varied streaming platforms didn’t meet his want. He felt the necessity for a platform for many who love listening to Assamese music. While he was in Odisha as a pupil, Mrinmoy did his analysis and realised that some platforms embody common albums of chosen common artistes. His focus was on constructing a platform devoted to Assamese songs, together with Assamese folks.
Baahi Originals
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Special Arrangement
Once he returned to his hometown, Tezpur, Mrinmoy began to work on his concept aggressively. He remembers, “I discussed my idea with some childhood friends. They jumped in immediately, because my thoughts resonated with theirs. Now Krishanu Kashyap and I run it.”
Baahi, a unit of Xomoy Innovatives Pvt Ltd was based to strive and plug the next deficits — no devoted regional content material streaming platform, an unavailability of digital content material in varied Indian languages, and the untapped marketplace for numerous North Eastern music and tradition. Baahi at the moment has Assamese, Bodo, Mising, Karbi, Tiwa, Koch and Rajbonshi music. They are working to incorporate music from states of Meghalaya, Nagaland, Mizoram.
Krishanu Kashyap
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Special Arrangement
From Borgeet to Rock and from Classics to fashionable Pop, the platform has one thing for everybody. The founders say their user-friendly interface and personalised suggestions make it simple for a listener to find new music and join with native musicians. Currently they’ve over 4,00,000 customers of the app. “This apart we have over 2,00,000 unique website visitors every month,” added Mrinmoy.
Apart from streaming regional music, the app additionally caters to authentic particular person music. “We wanted to be a platform that allowed individual artistes to introduce their music. Several independent artistes go unnoticed for lack of a platform,” says Mrinmoy.
The platform was only a thought till the top of 2020.
Mrinmoy started engaged on the app with assist from coding movies on YouTube. “Computer Science was my background in BTech, so it was easy for me to understand. We started approaching record labels to access database of classics from artistes such as Bhupen Hazarika. Most of the old songs are with record labels such as Saregama/HMV. We procure those songs/albums on rental rights. We also noticed that certain songs, especially from classic Assamese movies, were not digitised. We also worked on digitisation of songs. So, while we were developing the app, gathering a database of songs, we were also learning about the industry,” Mrinmoy explains. They operate with a 12-member workforce.
Mrinmoy Kumar
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Special Arrangement
The platform lists over 30,000 songs from more 10,000 artist in the above stated languages. Some of probably the most heard and common artists are Zubeen Garg, Papon, Deeplina Deka, Prabin Borah, Bhupen Hazarika, Dwipen Baruah, Khagen Mahanta, Asha Bhosle, Sonu Nigam (Assamese songs) and so on.
Right now the app is freemium mannequin, the place customers can use the app with out paying with advertisements and restricted options. “But can purchase subscriptions for additional features and ad free experience,” added Mrinmoy.
What subsequent? The workforce additionally plans on launching of video/audio primarily based podcasts. Their objective is to extend Baahi Original content material, host second version of Baahi Music Fest. “We are soon going to begin work to introduce movies of NE on rent,” added Mrinmoy.
Published – June 10, 2025 04:07 pm IST
