boAt, India’s No.1 audio wearables brand, is proud to announce its partnership with acclaimed hip-hop rap artist KR$NA as its latest brand ambassador. Known for his highly effective lyrics, genuine model, and deep affect throughout India’s youth, KR$NA completely embodies boAt’s daring, trendsetting spirit and dedication to delivering premium audio and way of life experiences.
boAt ropes in hip-hop rap icon KRSNA as its brand ambassador
Celebrating individuality, fearless self-expression, and authenticity, boAt has all the time stayed on the forefront of connecting with the following era of shoppers. KR$NA’s meteoric rise in the Indian hip-hop scene, relentless hustle, and skill to resonate with hundreds of thousands of younger followers make him the perfect face to amplify boAt’s mission: empowering a era that thrives on originality, model, and cultural satisfaction.
A real trailblazer in the music trade, KR$NA has redefined Indian hip-hop with streaming blockbusters like YKWIM (116M+ streams), I GUESS (61M+ streams), and Joota Japani (38M+ streams). His sharp lyricism and genuine storytelling in tracks such as Yours Truly, No Cap and Never Enough have remodeled on a regular basis struggles and aspirations into anthems for right now’s youth, making him the right voice to symbolize boAt’s spirit of boldness and originality.
On the partnership, KR$NA shared, “I’ve always liked to keep everything limited and let my music do the talking, just like boAt keeps it real by letting its products speak for themselves. As both of us draw strongly from culture, I believe this collaboration will vibe with every street and corner across India.”
Through this partnership, boAt will roll out a sequence of progressive campaigns that remember the intersection of music, tradition, and know-how. From unique content material drops and interactive digital experiences to high-energy on-ground activations, KR$NA and boAt will come collectively to interact India’s trend-conscious youth in contemporary, thrilling, and significant methods.
“At boAt, we are committed to empowering the youth by offering premium products that celebrate their individuality and bold spirit. KR$NA’s journey in the hip-hop scene is a testament to resilience, creativity, and passion – qualities we deeply resonate with. We are proud to welcome him as our brand ambassador and look forward to co-creating experiences that go far beyond technology,” stated a boAt spokesperson.
Once an underground motion, Indian hip-hop has emerged as a serious cultural power, with the youth more and more figuring out with rap and avenue tradition as an genuine medium of self-expression. With KR$NA’s fan base of over 4.6 million month-to-month listeners and his status as the true voice of Indian hip-hop, this collaboration reinforces boAt’s place as a culture-first, go-to brand for India’s youth.
Also Read: BOAT CEO Aman Gupta jokes on Netflix’s The Great Indian Kapil Show; says, “Archana Puran Singh’s laughter is the real reason behind BOAT’s success”
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