Could Wellness Be an Onramp to Web3? Moonwalk Fitness’ Caitlin Cook Thinks So

There’s no scarcity of crypto initiatives which have been touted because the factor that may onboard the following billion customers to Web3, however Moonwalk Fitness has a barely totally different strategy — wellness.

The health accountability app, which launched for iOS and Android earlier this 12 months, basically presents customers a approach to wager on whether or not they’ll meet their health objectives — for now, that’s every day steps, however Moonwalk Fitness’ Director of Growth Caitlin Cook — talking with CoinDesk forward of Consensus 2025 in Toronto — that the mission hopes to add several types of in-app health challenges and metrics past step rely.

In its present type, Moonwalk Fitness presents customers with quite a lot of video games to select from, various in period, step-count, and buy-in value. Users have to pay a payment (in USDC, BONK, or SOL) to be part of the sport. If they hit their every day step objectives, they get all their a reimbursement – plus the chance to cut up a prize pool, created from the deposits of customers who didn’t meet their step objectives. In this fashion, Moonwalk Fitness presents customers each a carrot — the potential to earn cash — and a stick — the potential to lose cash — of their health journeys.

Read extra: How to Make or Lose Hundreds of Dollars Betting Crypto on Your Fitness Goals

Cook stated customers all around the globe are discovering their approach to Moonwalk Fitness , including that she was notably bullish on markets like Southeast Asia and Africa. Because customers can create their very own video games, setting their very own buy-in costs, there isn’t a monetary barrier to entry.

“What’s enough for someone to actually perform the action is different depending on where you are,” Cook stated. “So we have games where [the buy-in] is a very tiny amount of BONK, where maybe it’s a couple dollars in USDC, and people are eating it up,” Cook stated. “Becasue instead of gatekeeping it, where it’s like, ‘oh, you need X amount of money to join, we’re opening it up to everyone.”

The mission’s 4 largest markets are presently France, the U.S., Nigeria and Vietnam, Cook stated.

“I think a lot of crypto builders generally tend to focus on the same markets where it’s like the more affluent people who get to deploy capital,” Cook stated. “If you have legs that work, you can use this product. The total addressable market is quite large.”

Seeing the rising adoption of Moonwalk Fitness around the globe has been thrilling, Cook stated.

“Opening our Twitter every day is incredible, because it’s like, I’ll see a group of Venezuelan grandmas going for a walk together, posing for a picture, which is so cool,” she stated. “We just had people do a meet up in Turkey that we did not organize. It was just like a group thing where they just decided to go out and walk. The appeal is very broad.”

Even for people who find themselves already lively, Cook stated the power to earn cash from one thing they’re already doing makes Moonwalk Fitness interesting.

“We see that in Nigeria, for example, they’re walking so much, and they’re like, ‘Oh, my God, I can make money from something I’m doing already.’ And it’s like, yes, you can. It’s a fun way to make something that’s ordinary a little bit more gamified in a super simple way.”