
In a first-of-its-kind initiative, Dubai has unveiled a digital Emirati household powered by synthetic intelligence, aimed toward enhancing the town’s digital outreach and supporting its good transformation technique. Developed by Digital Dubai, the mission introduces interactive characters designed to embody Emirati tradition and join with a broad viewers by acquainted, human-like storytelling. The rollout started with the debut of “The Girl,” the household’s first member, and plans are underway to disclose extra characters that can collectively signify a contemporary Emirati family in digital type.
Digital Dubai’s new initiative introduces the first AI-generated “Emirati Family,” supposed to behave as a bridge between authorities companies and the general public. Each digital character is designed utilizing superior AI and information applied sciences, forming a extremely interactive digital interface.The AI-generated Emirati household is designed not simply to signify tradition however to perform as an energetic communication software in Dubai’s digital ecosystem. Beyond normal consciousness, these digital characters are doubtless for use for public bulletins, coverage updates, and essential authorities messages, delivered in a simplified, interactive format. By humanising digital communication, they may assist make authorities data extra clear, relatable, and simpler for the general public to grasp and have interaction with.
The debut of the first member of the family, known as “The Girl,” marks the start of the rollout. She was launched in a brief video shared on social media, the place she seems in a playful scene at a park, carrying conventional Emirati apparel with a recent contact. The character has been purposefully designed to look heat, pleasant, and relatable, particularly to kids and households.To enhance public engagement, Digital Dubai launched a naming marketing campaign, inviting residents and residents to vote for her title. The three shortlisted choices have been: Dubai, Mira, and Latifa. This participatory ingredient is a part of the initiative’s bigger objective of fostering dialogue round digital expertise and AI in on a regular basis life.Additional members of the digital household, together with a father, mom, and brother, might be launched quickly, creating an entire digital illustration of a contemporary Emirati family. Each member will play a task in speaking key elements of Dubai’s digital companies.
The core intention of the AI household is to make authorities communication extra partaking, culturally grounded, and straightforward to grasp. Instead of conventional codecs, the characters will ship authorities messages and public service bulletins in ways in which resonate emotionally with individuals, utilizing visuals and language tailor-made to their life and cultural context.The initiative is structured to succeed in:
By remodeling digital companies into human-like, narrative-driven interactions, the digital household serves as a storytelling car that simplifies public messaging whereas reinforcing core Emirati values.
Dubai’s rising give attention to AI is additionally being recognised on the world stage. In the 2025 Global AI Cities Index, revealed by Counterpoint Research, a expertise market analysis agency that evaluates innovation, readiness, and AI integration throughout main city centres, Dubai ranked among the many prime 5 cities worldwide for AI adoption.Key highlights from the index:
Top-ranked cities embrace:
The momentum behind AI innovation isn’t restricted to Dubai. In 2023, Kuwait made headlines with the introduction of Fedha, the Arab world’s first AI-powered information presenter. Developed by Kuwait News, Fedha appeared briefly video clips shared on social media, presenting information bulletins in a contemporary digital format. Her look, with light-coloured hair and up to date clothes—was intentionally designed to spark dialog about the way forward for journalism and AI in media.In a separate growth, Dubai AI Week 2025 supplied a glimpse into what the close to future could maintain. During a panel session, Gartner, a worldwide analysis and advisory agency, predicted the rise of digital worker twins by 2027. These AI-generated replicas of actual workers might be utilized in digital work environments to carry out routine or specialised duties, probably remodeling office dynamics whereas elevating new questions round job roles, information possession, and mental property rights.FAQs:Q. What is the AI Emirati Family?It’s a gaggle of digital characters created utilizing AI to signify an Emirati family and talk authorities messages.Q. Why was this initiative launched?To make Dubai’s digital companies extra accessible and fascinating for all segments of society.Q. Who created the AI household?The mission was developed by Digital Dubai, the town’s authorities physique for digital transformationQ. How does the general public take part? The public was invited to vote on the first character’s title, with extra members of the family to be launched quickly.