Renowned producer Ektaa R Kapoor lately took to social media to precise her sturdy opinions on the state of the Indian leisure business. In a collection of posts, she addressed the criticism Indian content faces in comparison with international productions, the viewers’s position in movie failures, and the corporate-driven nature of the business.
Ektaa R Kapoor slams Indian creators blaming Indian content for not being ‘on par’ with international content; says, “I wonder if it’s ego, anger, or just misplaced accusations”
Kapoor started by questioning Indian creators who declare that Indian content is not on par with globally acclaimed movies and TV collection. “When Indian creators cry that Indian content is not at par with internationally acclaimed TV series n films… I wonder if it’s ego, anger, or just misplaced accusations.”
In one other publish, she mentioned the underwhelming theatrical efficiency of movies like Superboys of Malegaon and The Buckingham Murders, directed by Hansal Mehta. Kapoor sarcastically identified how blaming the viewers is ineffective, saying, “Can we blame the real culprits, the ‘audiences’?” She additional famous, “Since it’s no fun blaming people in such abstract terms (can’t bring them down on social media, na, so no fun), let’s just say the major part of India is in its evolutionary stage as far as content is concerned. You can say it’s in its adolescence.”
Her most hanging assertion got here in her critique of company studios and streaming platforms. Kapoor passionately urged creators to “fight the system,” accusing business giants of prioritizing numbers over creativity. “Terrible of us studios and all the apps to treat entertainment like an industry! Movie-making and content creation is not a business. It’s an art,” she wrote. Kapoor even known as for creators to fund their very own initiatives, saying, “I urge creators to put their own money. Problem solved!”
While Kapoor did not immediately reference any people, her feedback come within the wake of filmmaker Anurag Kashyap’s current criticisms of the Hindi movie business. Kashyap expressed his disillusionment with Bollywood’s give attention to huge field workplace returns, stating that “everyone is chasing unrealistic targets, trying to make the next Rs 500 or Rs 800 crore film.” He lamented that this obsession has led to a poisonous surroundings, inflicting him to relocate to South India seeking a extra creatively stimulating environment.
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