GameFi Tokens Show Signs of Life After Gala Games, White House Tie-Up

Gaming tokens have seemingly been on the sidelines for the reason that 2021 crypto growth. In reality, knowledge from SoSoValue reveals that they have been the worst-performing crypto basket during the last 12-month interval, enduring a 62% drop within the interval, in comparison with a 174% rise on PayFi tokens.

However, below the Trump administration’s crypto-friendly stance, it is perhaps altering.

Gala Games—a blockchain-based gaming platform—says it turned the primary crypto gaming firm to accomplice with the White House, bringing a Web3 sport Easter Egg Hunt to the 2025 Easter Egg Roll. White House official X’s account additionally talked about on the social media platform concerning the tie-up amid a plethora of different collaborations with tech giants.

The GALA token has risen roughly 18% for the reason that announcement, GameFi tokens went up 13%, and the broader crypto market, as measured by the CoinDesk 20 (CD20) index, rose 8%.

User engagement

The effort aimed to introduce blockchain to households with out overwhelming them.

The sport, hosted at easter.gala.video games, provided a “free and simple” expertise the place gamers collected digital eggs to win distinctive non-fungible tokens (NFTs) saved on GalaChain, Gala’s proprietary Layer 1 blockchain, the corporate stated in an announcement shared with CoinDesk.

Players have been capable of log in, discover, and gather eggs while not having a crypto pockets expertise, Gala Games stated. Every NFT reward was saved on GalaChain, hinting at future use throughout Gala’s leisure tasks, together with Gala Music and Gala Film.

The Web3 gaming agency instructed CoinDesk that over 300,000 video games have been performed for the reason that occasion launched, with about 100,000 new accounts created. Roughly 17% of individuals went on to discover Gala’s different tasks, suggesting actual consumer engagement past the Easter occasion.

The mission, based in 2019 by Zynga co-founder Eric Schiermeyer, has been laying the groundwork for broader adoption by means of partnerships with DreamWorks Animation, NBCUniversal, and collaborations with artists like Snoop Dogg. Earlier this month, Gala Film introduced a partnership with LG Electronics to convey Web3 leisure to TVs, and the corporate hinted it’s working with a authorities company on transparency efforts.

Industry response

The Easter sport marks a real-world check for the mission and the broader GameFi sector.

When requested concerning the lead-up to the occasion, Schiermeyer shared that the mission has been specializing in the high-level tie-up. “We have a team dedicated to government outreach,” they stated. “I also spent time at Mar-a-Lago and spoke with the President. But mainly we wanted to help make the event more fun, and I think that sentiment was well received.”

Industry reactions have been combined. Some praised the visibility, whereas others identified that extra work is required for the mass adoption of the GameFi trade.

Jack O’Holleran, CEO of SKALE Labs, instructed CoinDesk that GameFi has by no means stopped increasing, however its challenge has been visibility as a substitute. The expertise, on prime of that, has matured. “In the past, you needed to manage your own crypto wallets and pay high gas fees just to play,” he stated. “Now, gas-free blockchains and seamless onboarding remove those barriers.”

“Functional values and utility that blockchain brings to gaming cannot be suppressed for much longer,” he added.

Still, a broader adoption of the GameFi sector will require further meaningful collaboration with mainstream gaming outlets. This could potentially open the “floodgates,” O’Holleran added, as player bases for the traditional gaming sector are far beyond the crypto sector’s user count. If so, the “floodgates will be open.”

Meanwhile, Mitja Goroshevsky, co-founder of Gosh, praised the visibility of Gala Games and the GameFi sector through the White House tie-up however warned that the trade should nonetheless resolve its id disaster.

“It’s caught between being about gaming and being about trading,” he stated.

“Until blockchain games introduce fundamentally new experiences, government partnerships alone won’t drive mass adoption.”