Home-Grown Startup Lumio Announces Foray Into India’s 4K Smart TV Market Backed by Flipkart, Xiaomi Officials

Lumio, a home-grown shopper know-how startup from Circuit House Technologies based by former Xiaomi and Flipkart officers has introduced its foray into India’s residence leisure house. The model says it’ll quickly introduce its vary of 4K sensible TVs in collaboration with Google, Dixon Technologies, and Amazon India with the purpose of fixing buyer’s expectations on this class which presently has over 100 manufacturers. It is alleged to carry a wise TV product lineup that will likely be “a completely fresh take” on the present merchandise within the section.

To bolster its ranks, the corporate has onboarded professionals from firms resembling Flipkart, Lenovo, Philips, TiVo, LG, and Samsung with expertise throughout product growth, model constructing, software program, high quality, gross sales and after-sales administration. The firm has developed a strategic partnership with Amazon India for the net distribution of its upcoming sensible TVs.

Its first TVs will likely be showcased in March with options which handle prospects’ ache factors. These will likely be manufactured by Dixon Technologies, a home-grown manufacturing firm and will likely be powered by Google’s OS, providing shoppers with over 400,000 motion pictures and reveals throughout 10,000+ apps.

Making the announcement, Raghu Reddy, former Chief Business Officer at Xiaomi India and current CEO of Circuit House Technologies mentioned, “Lumio is crafting products from the ground up to rewire customer expectations, easing those letdowns for a marvelous everyday viewing experience.”

Notably, Circuit House Technologies raised $4.3 million (roughly Rs. 37.5 crore) in June final yr in a funding spherical. Its arrival within the Indian sensible TV market comes at a time the place manufacturers are slowly exiting the house attributable to sluggish development. This notably contains firms which had small-sized sensible TVs of their portfolio. As per Counterpoint Research’s India Smart TV Market Analysis for Q3 2024, 32-inch sensible TVs proceed to guide the market however their share has decreased, following a resurgence within the demand for 43-inch sized choices.

In the identical interval, the shipments of 4K sensible TVs elevated by 17 p.c year-on-year (YoY) and constituted practically 52 p.c of the full shipments through the quarter, hinting in the direction of a rising demand for premium TVs. It is that this house which Lumio goals to make its presence in.