Hybrid Auto Konnect: Redefining Automotive Promoting With Programmatic Improvements

Hybrid, in partnership with Adgully, just lately organised Auto Konnect, a premier trade occasion devoted to the way forward for automotive promoting, in Gurugram. The occasion introduced collectively trade leaders, advertising innovators, and know-how specialists to discover the transformative energy of programmatic promoting.

The theme, “Branding within the Quick Lane: Revolutionary Approaches to Automotive Promoting,” centered on how cutting-edge applied sciences improve buyer engagement, drive gross sales, and create seamless buying experiences.

Hybrid is a number one supplier of revolutionary promoting options, leveraging cutting-edge know-how to ship personalised and impactful advertising campaigns. With a deal with programmatic and contextual promoting, Hybrid helps manufacturers join with their audiences in significant methods, driving engagement and gross sales.

The occasion featured among the brightest minds within the automotive trade. Attendees gained insights into the newest traits, methods, and greatest practices for leveraging programmatic promoting to maximise their advertising efforts.

“Auto Konnect was not simply an occasion; it was a platform for innovation and transformation within the automotive promoting trade,” mentioned Sergey Kovalev, CCO and Co-Founding father of Hybrid.

“Auto Konnect is a singular alternative for automotive trade leaders to discover AI-driven promoting methods. Our cutting-edge options are designed to raise manufacturers within the digital house, and we sit up for connecting and networking with trade specialists to drive innovation and success,” mentioned Shreyas Sathe, MD and Co-Founder, Hybrid INSEA.

“Auto Konnect represents a pivotal second for the automotive trade, the place visionary leaders can harness the facility of AI-driven promoting to revolutionise their advertising methods. At Hybrid INSEA, we’re dedicated to pushing the boundaries of innovation and collaboration, and I am excited to have interaction with fellow trade pioneers to form the way forward for automotive advertising,” mentioned Gandharv Sachdeva, Nation Head, India, Hybrid INSEA.

In his keynote handle, Shashank Shrivastava, Government Director of Maruti Suzuki India, highlighted the speedy evolution of the automotive trade in India, pushed by premiumisation, hyperpersonalisation, belongingness, and sustainability. He mentioned the numerous demographic shift, noting that over 65% of the inhabitants is below 35, resulting in a desire for know-how, connectivity, and premium options in vehicles.

Auto Konnect showcased a powerhouse lineup of senior professionals who shared their experience on the way forward for automotive promoting. Highlights included a deep dive into worldwide digital traits, insights into the evolving wants of Indian automobile consumers, and a take a look at AI’s transformative position. Participating panels additional mentioned revolutionary advert methods and the essential hyperlink between digital engagement and real-world gross sales.

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