Serie A may take into account India as a possible host for the Italian Super Cup, in an effort to broaden the match’s world viewers, the Italian league’s commercial and advertising and marketing director Michele Ciccarese has stated.
The Italian Super Cup, which is performed between the winners and the runners-up of the earlier season’s Serie A and Coppa Italia, was hosted in Saudi Arabia in January the place AC Milan defeated Inter Milan 3-2 to win the trophy for the eighth time.
When requested about India’s potential to host the Super Cup, Ciccarese confirmed that it aligned with the league’s technique.
“What we do is to bring our international trophy like the Super Cup in all over the world, for a simple reason, to engage a wider audience and bring the best of that culture,” Ciccarese stated in the course of the RCB Innovation Lab Indian Sports Summit.
“So, that’s exactly what we might do, and take the conversation forward to … come here and play in India.”
India’s bid to host the 2036 Olympics is an try and place the nation as a world sports activities hub.
Ciccarese instructed that the affect of the Indian Premier League (IPL) cricket competitors could promote the nation and convey consideration to the achievements of different sports activities, drawing parallels with the “Made in Italy” undertaking.
“Made in Italy is how we engaged with all the 20 Serie A clubs, and each club provides one of the important players to promote, not only the city, but the clubs, the territory, the production chain and everything that is around that club,” he stated.
“That’s exactly what we are suggesting, or maybe potentially to create a cross-market activation with the IPL together in order to help grow the grassroots, to have the right presence in the 2036 Olympics for Indian football.”
Published – March 19, 2025 11:06 am IST
