Indian CCTV firms likely to benefit from U.S.-China direct trade war

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Indian CCTV firms likely to benefit from U.S.-China direct trade war

The STQC norms which have come into power from April 9 are anticipated to preserve Chinese firms away from home market. 
| Photo Credit: V. RAJU

The trade war between the United States and China is anticipated to create enterprise alternatives for Indian CCTV makers to export to the U.S., which is maybe the largest marketplace for the machine when it comes to worth. Though the U.S. had banned Chinese made CCTV cameras in authorities procurement due to allegations of cybersecurity violations, the non-public sector sourced them. But this would possibly decline due to steep tariffs.

“With this trade war going on between China and U.S., it brings in a huge opportunity for domestic manufacturers like us for even exporting to U.S.,” stated Sanjeev Sehgal, Founder & Managing Director, Sparsh CCTV, amongst high three gamers within the phase.

“We are working hard toward how we can get maximum benefit out of it,” Mr. Sehgal informed The Hindu.

“Because there is no clarity now, we need to see once all the things settle down and take a decision. So, we are seeing a good number of inquiries coming from U.S.,” he stated.

To begin with, the agency would export to the U.S. and relying on the chance, it might arrange a producing unit there.

Sparsh CCTV has already arrange a subsidiary within the U.S. and is establishing a three way partnership in Saudi Arabia to broaden into these key markets.

Expected surge

The firm, which began specializing in exports since January this 12 months, is anticipating its exports quantity to surge from 1-2% of the turnover now to about 20% this fiscal 12 months.

India’s resolution to preserve Chinese CCTV corporations out of the home market by making it obligatory for suppliers to have Standardisation Testing and Quality Certification (STQC) is anticipated to benefit native firms ike Sparsh, which is the primary entity to get such a certification. This requirement has come into power from April 9, 2025.

New norms

“After the 9th of April, all CCTV cameras to be sold in India have to be certified as per the new BIS ER norms. So, only those CCTV cameras approved by BIS can be sold, hired, stored, or even given on lease in India,” Mr. Sehgal stated.

“Which is basically the ER testing and certification from STQC, which is the testing standards and certification body under the Ministry of Electronics,” he added.

Railways contract

Stating that the federal government coverage has began benefiting Indian firms, he stated, “We have got some major successes out of it. One of the major successes is railways. So, we are doing at almost 5,000 railway stations across India.”

He stated this regulation and export alternative to the U.S. would lead to a 100% progress within the firm’s volumes this 12 months.

“We believe that we should minimum grow by 100%, because with this new regulation coming in, most of the Chinese brands will not be able to get the certification. Because they [BIS] are asking for the source code and everything,” he stated.

Chinese management

Chinese firms management 75% of India’s estimated ₹12,000 crore CCTV market, which is rising at a CAGR of 20%.

To cater to the demand, the corporate might be investing ₹300 crore in three years to broaden capability. This is projected to develop over 10 occasions from 1 million models a 12 months to 1 million models a month in three to 4 years Mr. Sehgal stated.

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