Interio by Godrej, a furnishings brand from the Godrej Enterprises Group on Tuesday unveiled its refreshed brand id as a one-stop vacation spot for contemporary Indian residing throughout properties and workspaces.
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Nyrika Holkar, Executive Director, Godrej Enterprises Group, mentioned: “Our aim is to make great design accessible. As industry leaders, we are uniquely placed to deliver on this promise with our end-to-end solutions from design and manufacturing to retail and service.”
Nyrika Holkar, Executive Director, Godrej Enterprises Group
“New product innovations like configurable furniture platforms will allow customisation at scale, while a digital-first approach will enable convenience and an immersive shopping experience for online customers,” she mentioned.
“Our stores are also being reimagined as destinations for inspiration. With this rebrand, we start a new chapter as an aspirational lifestyle brand,” she added.
In line with its development technique, Interio by Godrej will increase its offline footprint to a complete of 1,500 shops in the following three years. The brand may even introduce a new retailer format designed to assist clients browse, ideate, and convey their private model to life.
“The new digital strategy including a revamped e-commerce platform and immersive AR experiences, will allow seamless omnichannel shopping to customers across over 18,000 pincodes in India,” the Group mentioned.
Innovative new merchandise embody modular, configurable furnishings designed to adapt to evolving existence and meet India’s rising aspirations.
“With these initiatives, Interio by Godrej aims to grow two times in the next 3 years reaching revenues of ₹10,000 crore,” it mentioned.
Swapneel Nagarkar, Business Head and Executive Vice President, Interio by Godrej, mentioned, “We are expanding our omnichannel retail footprint and investing in manufacturing capacity, smart technologies, and supply chain transformation.”
“Our focus is to deliver contemporary, design-led furniture at accessible price points while ensuring that quality and sustainability remain core to our operations. This combination of design, scale, and executional rigour will enable us to position Interio by Godrej as a lifestyle brand of choice for modern Indian homes and offices,” he mentioned.
The Group mentioned on the centre of the rebrand is the launch of a new emblem, which is a “powerful expression of the evolution of Interio by Godrej as a modern, aspirational, and design-led brand, while continuing to draw from the core values of quality, trust and durability from the iconic masterbrand, Godrej.”
The lead color, Coral, is impressed by the vitality of contemporary India, reflecting creativity and aspiration, it mentioned.
